On Tuesday morning, Spike TV issued a press release announcing a new partnership with UFC Hall of Famer Randy Couture (Pictured).
Although the two parties won’t divulge the details behind their arrangement until next Tuesday’s press conference in Santa Monica, California, SI.com is reporting Couture has inked a multi-year deal with Spike, a property of Viacom.
Couture is expected to serve as coach on Bellator MMA’s upcoming reality show, which begins shooting next month and airs later this year. “The Natural” coached opposite Chuck Liddell in the UFC’s first season of “The Ultimate Fighter” in 2005.
The long-running reality series helped propel the UFC into the mainstream. TUF spent its first 14 seasons on Spike before transitioning to FX in 2012 as part of the UFC’s blockbuster broadcast deal with FOX.
Couture’s services with Spike isn’t expected to end with Bellator’s reality show. The retired 49-year-old fighter will participate in multiple projects for the cable channel.
UFC president Dana White and Couture have had a rocky relationship over the years, particularly when finances were involved, but Couture was front and center serving as a panelist when the UFC made their debut on FOX. Now that Couture has joined White’s biggest stateside rival, the former multi-divisional UFC champ has once again entered enemy territory.