Found November 19, 2012 on Awful Announcing:
PLAYERS: Ariel Helwani
With the UFC gaining acceptance in the mainstream with the Fox deal it signed a year ago, there are still some media types out there who haven't grasped the appeal of it. One of these media types is CBS college basketball basketball analyst Seth Davis, who had a pair of now deleted tweet during UFC 154 on Saturday night, calling the UFC "homoerotic"... Oh bother. What exactly separates the UFC from boxing or wrestling to earn that kind of label? Perhaps Davis thinks the same of all combat sports? I'm not sure how twisting a joint off or smashing someone's face into rubble is homoerotic, but hey, more power to you. It's not as if CBS underwent a foray into MMA years ago, before the UFC even hinted at signing a deal with Fox... oh wait, they did, with both EliteXC and Strikeforce shows taking place on the network. To his credit, Davis fessed up to the poor taste of the tweets after being called out by MMA journalist Ariel Helwani of MMAFighting.com. I don't know what exactly would possess a member of the mainstream media to come out and call another sport homoerotic, but at least Davis realized he screwed up and is taking the backlash like a man. As much as this was in bad taste, it's yet another example of a hurdle the UFC has to clear in its race towards mainstream acceptance as a sport. [The Big Lead]
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