Found January 23, 2013 on Speedway Digest - Home for NASCAR News: Yardbarker Blogger Network
Austin Dillon, grandson of Richard Childress, will attempt to make his Daytona 500 debut in an RCR car in February—40 years after Childress failed to qualify for the event in his first try at Daytona. Dillon isn't taking anything for granted. "With the family history, and then going to Daytona. ... I've been able to be in Victory Lane with Kevin Harvick (2007) and Dale Earnhardt (1998) when they won the 500," said Dillon, who will attempt to qualify RCR's No. 33 Chevrolet during Feb. 17 time trials at the 2.5-mile track. "I really remember Harvick's, because I was able to experience everything the next day also. I'm looking forward to it. We're not in it yet. We've still got to qualify, so we've got some work cut out for us. But, once we get in, it's going to be pretty emotional and fun." It will also be emotional for Dillon's father, RCR's vice president of competition and himself a former Nationwide Series driver. The elder Dillon is careful not to set expectations too high. "The biggest thing right now when you watch your kids is you just want them to hit the ball," Mike Dillon said. "Make contact. If they foul it, it's 'OK, you made contact. Next time we'll get it in play.' This deal of making the Daytona 500 is a big deal. "If we can go out and just get in the race and run a good, solid race and come out of there respectable ... Getting in the race and taking the green flag, after that it's just ‘Bring it home safe.'"  

Austin Dillon Joins Drive4COPD Movement to Raise Awareness in 2013

Armed with the memory of his late grandfather and a desire to promote healthy living, Richard Childress Racing driver Austin Dillon has joined the DRIVE4COPD campaign to raise awareness about chronic obstructive pulmonary disease (COPD), a serious and progressive lung disease that is the third leading cause of death of Americans.   DRIVE4COPD will serve as an associate sponsor of...

Richard Childress Signs on as Ambassador for TAG Heuer Eyewear NASCAR Team Owner joins grandsons Austin Dillon and Ty Dillon

Richard Childress Racing president and CEO Richard Childress has signed a multi-year agreement with TAG Heuer Eyewear, joining grandsons Austin Dillon and Ty Dillon as ambassadors for the France-based eyewear company.   "TAG Heuer Eyewear is proud to include Richard Childress to its lineup of premier ambassadors for our line of luxury eyewear," said Robert Cooper, racing...

Why RCR is optimistic about 2013

Richard Childress Racing has worked in the offseason to make sure that its three NASCAR Sprint Cup operations are taking full advantage of the assets they have. RCR is coming off a disappointing season in terms of overall performance. While Kevin Harvick did make the Chase for the Sprint Cup, teammates Jeff Burton and Paul Menard each failed to make that group. Harvick finished...

RCR Gets New Look with Red Kap & Media Stop Review

Richard Childress Racing has announced that they are partnering with Red Kap as the exclusive outfitter for RCR employees. You might not find this story on many news sites because it is not “major news” but to a company this is huge news. With teams looking for ways to save money in every department, crew uniforms and employee wear is a major expense that they acquire. When asking...

Red Kap Joins RCR/ECR Engines as Official Provider of Shop and Crew Apparel

Richard Childress Racing has partnered with Red Kap, a division of VF Imagewear, Inc., as the official workwear outfitter for RCR and ECR Engines employees.   Red Kap has been creating comfortable, durable workwear since starting out as a family business in 1923. Today they outfit 16 million Americans in a wide variety of industries. Red Kap prides itself on outfitting the "...

Burton: Gen 6 needs to bring back fun

Richard Childress Racing's Jeff Burton knows that there is one thing that, in the end, will be more important than anything else when it comes to NASCAR's new Generation 6 car -- how it performs on the racetrack. Burton, one of the thought-provoking veterans in the Sprint Cup Series, seems pleased with the car. He applauds that the new model -- as he says he heard in a phrase...

McArdle links Furniture Row, RCR

Furniture Row Racing and Richard Childress Racing are closely aligned this season - so much so that officials say the single-car operation is essentially a fourth NASCAR Sprint Cup team in the Childress' empire. Mark McArdle, executive director of competition at Furniture Row Racing, is now also the director of racing operations for RCR. There's just not many ways to have...

RCR Adds New Staff to Team Communications Programs Andrea Cleveland and Jeff O'Keefe to manage PR for Menard and Scott teams

Richard Childress Racing has added two members to its communications staff.   Andrea Cleveland has been named manager of communications in the NASCAR Sprint Cup Series for the No. 27 Menards Chevrolet team and driver Paul Menard. Jeff O'Keefe has assumed a similar position with RCR's NASCAR Nationwide Series program with the No. 2 Shore Lodge Chevrolet team and driver Brian...

In Case You Missed It – January 22, 2013

  As the teams and drivers inch every closer to the opening race at the Daytona International Speedway, more news has been released. NASCAR announced another partner extends their deal, Richard Childress has a new deal, AJ Allmendinger might have a ride for 2013, Matt Kenseth and Kurt Busch will each do some Nationwide Series races, and there’s a new driver in the Nationwide Series...

Imbedded engineer

Even before this season, Furniture Row Racing had a close relationship with Richard Childress Racing. After all, Furniture Row gets its engines and chassis from RCR. The partnership was strengthened recently when Mark McArdle, managing director of competition at Furniture Row, took on a dual role as director of racing operations at RCR. With Furniture Row based in Denver, Colo.,...
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