Adam Stern of Sports Business Journal reported in September that NASCAR had developed a back-to-roots marketing campaign with the tagline “Hell Yeah.” NASCAR chief brand officer Tim Clark later said that no official tagline has been finalized.
There is something undeniable about the pull of Daytona International Speedway. It’s a siren song that calls to every racer, mechanic, and fan who has ever smelled burnt rubber and high-octane fuel.
Chase Elliott has never been one to mince words. When something’s on his mind, you’re gonna hear about it. And lately, what’s been on his mind is the state of NASCAR, specifically this Next Gen car and the “spec” style of racing it’s ushered in.
For decades, NASCAR has been a battlefield of innovation, a place where teams once bent metal and rules in equal measure to gain a Sunday edge. But in the Next Gen era, that creative freedom had hit a wall.
At 66, Mark Martin has made it his mission to be the voice of the NASCAR fandom. He lobbied hard for a playoff format change all season and is now inches away from achieving that goal.
34-year-old Ryan Preece underwent his third team change in four years in the Cup Series season that just ended. Driving the No. 60 Ford Mustang for RFK Racing, he put together an impressive performance all year and finished 18th in the final standings.
There used to be a time when Chase Elliott was considered the top gun in Rick Hendrick’s Cup Series stable. That situation has largely changed over the past three seasons, and that stature is now held by the 2025 champion, Kyle Larson.
Chevrolet has officially pulled the wraps off its revamped Camaro ZL1 for the 2026 NASCAR Cup Series season, revealing a sleeker, more aerodynamic body that will hit the track next year.
Three-time NASCAR Cup Series champion Joey Logano has done a lot of cool things in his storied career, but jumping over a row of town leaders while in a pickup truck probably wasn’t one he saw coming.
JR Motorsports is running it back in the 2026 Daytona 500. JRM announced last week it will attempt to make the field for the second consecutive season in NASCAR‘s ultimate Crown Jewel event.
Despite some rumors of his retirement, NASCAR superstar Denny Hamlin has confirmed that he will be racing in the Cup Series next year. As you might imagine, that was welcome news to fellow NASCAR legend Dale Earnhardt Jr.
Jeb Burton will officially return to Jordan Anderson Racing for the 2026 NASCAR O'Reilly Auto Parts Series season, the team announced via a social media post on Tuesday afternoon.
Kyle Busch’s son, Brexton Busch, is following in his father’s footsteps very well. The youngster has emerged as a great driver already and has now achieved his first INEX Championship win.
It’s been a couple weeks since the NASCAR Cup Series finale, where Denny Hamlin suffered an immense heartbreak at the end of the race in Phoenix. Time heals all wounds, but this failure is going to take some time to cleanse for the No.
The 2025 Daytona 500 was a special event for JR Motorsports. The O’Reilly Auto Parts Series team co-owned by Dale Earnhardt Jr. made its Cup Series debut in it and secured a ninth-place finish.
Christopher Bell made his full-time Cup Series debut in 2020. Before he did so, he had built up an impressive resume filled with accolades collected on dirt tracks.
Let’s cut right to the chase. The NASCAR rumor mill is churning faster than a V8 engine on the final lap at Daytona, and the name on everyone’s lips is none other than Tony Stewart.
You can’t keep a racer like Kyle Larson down for long. Not even a bone-rattling, sky-high flip at Placerville Speedway can shake the man who just a few weeks prior clawed his way to a NASCAR Cup Series championship.