Found February 21, 2013 on Start 'N' Park Blog:
CORNELIUS, N.C. – Michael Waltrip Racing today launched its Insider Program that offers all race fans sponsor discounts, specials on merchandise, exclusive pictures and video content plus fan giveaways throughout the 2013 NASCAR Sprint Cup season. Fans can access the MWR Insider Program through the CardStar application available on most smartphones.  MWR will work on behalf of the fans to expand the offerings beyond just its current sponsor line-up, aggregating industry-wide deals and discounts. “The NASCAR fan is rightfully known as loyal, so creating this program is MWR’s way of giving back for all of their support,” said Michael Waltrip, MWR founder and co-owner. “CardStar is an app easily downloaded on your smartphone and already has nearly 3.2 million participants.  When you select Michael Waltrip Racing, you will see the deals and discounts we are able to offer today.  As more and more sponsors see the value in this program, the offerings will continue to grow.  We think this will help MWR’s sponsors and all companies who participate earn an even closer connection with their customers. Plus the fans will get some cool stuff and save some money.” Anyone can become an MWR Insider anytime by downloading the CardStar app and the MWR Insider Card. The card gets them access to MWR merchandise and exclusive offers from partners and sponsors, like Aaron’s, NAPA AUTO PARTS, 5-Hour ENERGY, Toyota and Fanvision right from their phone. The program will also drive foot traffic through geo-targeting capabilities that push special offers directly to the phones of consumers who are near participating local businesses. “Recent research suggests that there are currently more than 114 million smartphone users in the US alone,” said Andy Miller, director of mobile products at Constant Contact. “That’s a huge opportunity for local businesses, letting them reach consumers with relevant offers when and where they are shopping. Our partnership with MWR demonstrates how easy that can be – so that you are delivering real value to fans, while also providing local merchants and franchises an opportunity to attract new customers.” CardStar’s free mobile loyalty application is available on all major mobile platforms, including iPhone and Android®. CardStar has more than 3 million active users, and with users in all 50 U.S. states and 173 countries worldwide, CardStar has become one of the most widely used mobile loyalty applications in the world. Smartphone users can download the app from the iTunes Marketplace or Google Play and add their rewards or membership cards with the tap of a button. The CardStar app can also be accessed by simply calling **CARDLESS (**22735377) from a smartphone to download the app. To learn more about the MWR Insider Card and CardStar, please visit: - Michael Waltrip Racing PR

Michael Waltrip will race for Sandy Hook in 55th running of Daytona 500

Michael Waltrip will race in the 55th running of the Daytona 500. Waltrip, a two-time winner of the event, raced his way into the race by finishing xx in the first Budweiser Duel on Thursday afternoon. It will be the 50th time Waltrip has raced at Daytona. He has three wins at the track including wins in the Daytona 500 in 2001 and 2003. Chris Graythen/Getty Images Waltrip will be...

MWR Hires Christmas Abbott For Pit Crew

CORNELIUS, N.C. – Danica Patrick isn’t the only female athlete ready to make a splash in Sunday’s 55th running of the Daytona 500. Michael Waltrip Racing announced today it has hired professional CrossFit competitor Christmas Abbott as a full-time pit crewmember for its NASCAR Sprint Cup operation. Abbott, 31, will be a “weekend warrior” with MWR, traveling to all NASCAR...

Mark Martin Daytona 500 Race Preview

CORNELIUS, N.C.— No. 55 Aaron’s Dream Machine Toyota driver Mark Martin returns to Daytona International Speedway Wednesday in preparation for Thursday’s Daytona Duels that set the starting field for Sunday’s running of the 55th annual Daytona 500. Martin will start 14th in the second Duel on Thursday. It’s been a tough Speedweeks so far for the No. 55 Michael Waltrip Racing...

Daytona 500: 5 Sleepers who could win “Great American Race”

Isn’t hard to believe the Daytona 500 is nearly upon us? It’s the biggest race on the NASCAR Sprint Cup Series schedule and will once again kick of the season. Last year, we saw a great race with the return of pack racing and the first ever rained out 500. They had to return on Monday night to race in primetime and as Matt Kenseth take the checkered flag in the Great American...

Christmas Abbott: NASCAR’s First Pit Crew Member

Christmas Abbott, a 5’3″ 115-pound woman, just made history. She recently signed a contract to become the first woman to ever work in a NASCAR pit crew. Pit crew, huh? Some of you may be wondering why this is such a big deal. Well consider the fact that the average tire she’ll be changing and carrying during the race account for over half her body weight (60 lbs.), this is...
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.