Richard Petty Motorsports added a sponsor for Aric Almirola, who became the driver of the famous No. 43 machine at the beginning of 2012.
It was announced on Tuesday that VeriFone will join RPM as the primary sponsor on the No. 43 Ford for one of NASCARâs wildest and most-watched races.Â The provider of secure electronic payment systems will be showcased on Aric Almirolaâs Ford Fusion at Talladega Superspeedway for the May 6 Sprint Cup Series event.
The appearance will be the first NASCAR sponsorship for VeriFone, a San Jose, Calif.-based company that provides merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare industries.Â The company will announce additional at-track plans leading up to the race event.
âTalladega is a great race to have a new sponsor because all the action has fansâ non-stop attention,â said Almirola.Â âEveryone is glued to their seat watching to see whatâs going to happen next, whether youâre sitting in the stands or at home in front of the TV.Â We hope everyoneâs eyes will be on the No. 43 VeriFone Ford leading the pack and taking the checkered flag first.â
The sponsorship is the latest in a string of new partner announcementsfor Richard Petty Motorsports and an opportunity for fans to learn more about a company whose products and services they probably use every day.
âYou might not realize it, but you probably swipe your payment card at the store or at the gas pump all the time on VeriFone products,â said executive vice president of marketing for RPM, Mike Hargrave.Â âAnd security is top priority for them, so you donât have to worry about your personal information remaining secure.Â Itâs always good to have a partner on the car that you actually know and trust in your daily life away from the racetrack.
The sponsorship is also the first for the team in the software category and first for VeriFone in NASCAR.
âThe NASCAR fan base, especially at Talladega, is some of the most passionate of all sports,â said, Paul Rasori, senior vice president of marketing at VeriFone. âWe feel this is a great opportunity to be a part of the excitement and also educate the fans about our products and services.Â Weâre proud to announce this partnership with Aric and the rest of the Richard Petty Motorsports team.â
The Talladega race will air May 6 at noon (ET) on FOX.