Originally written on Race Review Online  |  Last updated 8/31/14
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Richard Petty Motorsports added a sponsor for Aric Almirola, who became the driver of the famous No. 43 machine at the beginning of 2012.

It was announced on Tuesday that VeriFone will join RPM as the primary sponsor on the No. 43 Ford for one of NASCAR’s wildest and most-watched races.  The provider of secure electronic payment systems will be showcased on Aric Almirola’s Ford Fusion at Talladega Superspeedway for the May 6 Sprint Cup Series event.

The appearance will be the first NASCAR sponsorship for VeriFone, a San Jose, Calif.-based company that provides merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare industries.  The company will announce additional at-track plans leading up to the race event.

“Talladega is a great race to have a new sponsor because all the action has fans’ non-stop attention,” said Almirola.  “Everyone is glued to their seat watching to see what’s going to happen next, whether you’re sitting in the stands or at home in front of the TV.  We hope everyone’s eyes will be on the No. 43 VeriFone Ford leading the pack and taking the checkered flag first.”

The sponsorship is the latest in a string of new partner announcementsfor Richard Petty Motorsports and an opportunity for fans to learn more about a company whose products and services they probably use every day.

“You might not realize it, but you probably swipe your payment card at the store or at the gas pump all the time on VeriFone products,” said executive vice president of marketing for RPM, Mike Hargrave.  “And security is top priority for them, so you don’t have to worry about your personal information remaining secure.  It’s always good to have a partner on the car that you actually know and trust in your daily life away from the racetrack.

The sponsorship is also the first for the team in the software category and first for VeriFone in NASCAR.

“The NASCAR fan base, especially at Talladega, is some of the most passionate of all sports,” said, Paul Rasori, senior vice president of marketing at VeriFone. “We feel this is a great opportunity to be a part of the excitement and also educate the fans about our products and services.  We’re proud to announce this partnership with Aric and the rest of the Richard Petty Motorsports team.”

The Talladega race will air May 6 at noon (ET) on FOX.

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