David Reutimann will return to action this weekend at Phoenix International Raceway as Xxxtreme Motorsports attempts to make its Sprint Cup debut with the No. 44 No Label Watches Ford.
Xxxtreme Motorsports owner John Cohen, a Gotham-based businessman, dabbled in the Nationwide Series in 2009 and in drag racing prior to deciding to make a run at NASCAR's top division. While Cohen's father was himself a drag racer, his own interest in racing came while studying at Delaware State University across from Dover Downs International Speedway in 1997.
Cohen's expectations this weekend are simple - just qualify for the race and build toward next year.
"We ran with Chase Austin and Josh Wise in the Nationwide Series, so it's not my first time," Cohen said. "We just want to put on a good show for No Label Watches and then run the full season in 2013."
Cohen enlisted veteran racer Frank Kerr to be his general manager and crew chief. For Kerr, who is still technically employed by JTG/Daughert...