The 76ers' new owners have put Philadelphia on notice: They want a slice of the city's sports spotlight.
Long the deep reserve in the crowded sports market, the Sixers created splashy headlines without even playing a game - or acquiring a marquee player.
They did, however, buy some of Julius Erving's auctioned memorabilia.
Will Smith, yes, the Fresh Prince, came aboard as a minority owner.
The gangster rabbit mascot was dumped. Tickets were reduced to the price of a good college game. The Sixers ran a free scrimmage for the public. Adam Aron, the new CEO, has a daily Q&A on Twitter and asks fans to email him with suggestions or complaints. Heck, Aron was so impressed with the content on Twitter of a fan who squatted on one of the potential new mascot's names, he hired him.
Good news, good vibes.
It was out with the old - everywhere but the roster.
The ownership group, led by New York-based leveraged buyout specialist Joshua Harris, has delivered on making the Sixers relev...