It was about this time last year where Anthony Davis firmly took his place in the national spotlight.
But during his impressive March Madness run with Kentucky, it was Davis' trademark unibrow that became a national phenomenon.
And now, as March Madness kicks off again, the young New Orleans Hornets center has found a way to put his unibrow to work.
If you've ever wanted to see a unibrow talk, well, now you can, thanks to the folks at Boost Mobile.
The spot features the new NBA Game Time app, but it's very hard to notice anything outside the dancing eyebrow.
You can bet that this won't be the last time we see unibrow in an endorsement if Davis continues to improve off his impressive rookie season.