Originally written on Jocks and Stiletto Jill  |  Last updated 11/18/14
Carmelo Anthony was recently featured in a Wall Street Journal cover story. In the piece, Melo discusses his feelings on the Knicks early season run, what being in New York means, fashion and how his wife Lala is helping him transcend basketball. On the Knicks breakout run earlier in the season: “This is what I envisioned, coming to New York,” he says. “This was on my vision board. I’d sit back and be like, damn, I am going to run out there and be hitting game winners in the Garden in front of fans, getting them riled up. When they’re stomping on the floors, yelling ‘New York Knicks’—that’s a great feeling.” “I always told friends around me, my family, my teammates, guys in the organization, this process was going to take two and a half to three years,” he says. “Just to get everything in order. Get your feet wet. Get used to it. On his approach to endorsements deals Anthony’s current brand relationships include Nike’s Jordan Brand, PowerCoco sports drink and the supplement Isotonix Champion Blend Plus. He also just agreed to terms on a deal with Degree deodorant, and he recently became a stakeholder in Haute Time, a luxury publishing company covering timepieces. Anthony says he is no longer interested in strict endorsement deals; he prefers partnerships that offer a percentage of ownership.  ”I’ve got to have a connection with that company,” he says. “An endorsement deal—I just feel like it’s a one-off thing. ‘Oh pay him to go out there and do a commercial.’ After that contract is up, you have no ties with that product. So I go into a deal and say, ‘OK, forget the money. Let’s be partners.’ “ On his relationship with LaLa: Anthony says that he and Vasquez keep their individual businesses separate (“we have our own entities”), but adds that Vasquez encourages him to look beyond the traditional borders of sports. “She doesn’t look at me as an athlete at all,” Anthony says. “She’s always been the person I can bring something to—that’s a no-brainer.” On his fashion sense & taking in New York: “Athletes have become more in tune to the fashion world,” he says.  ”A lot of athletes are just known for being athletes,” Anthony says. “You can come to a place like New York and diversify yourself.”   Melo’s approach to his endorsements are smart. It’s setting him up for his post career by providing him with not only financial benefits but areas he might have an interest in an can transition career moves in so he’s already set up for the day when father time is ready to take over. The fact that Melo used a vision board and bounced ideas off his wife is great! That’s what a partnership is all about! Mutually beneficial situations are what’s up.    
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Hernandez reportedly 'swore' he wasn't involved in murder

Associated Press examining its use of the Redskins name

Urban Meyer discusses notion of running 2-QB system

Report: Tiger Woods to practice at Augusta

Did Jerry Jones want enough cap room to add Peterson?

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Phil Jackson issues message of hope to season ticket holders

Report: Heart attack prompted Armstead's retirement from Pats

MLBPA reacts to Kris Bryant's minor league assignment

Gregg Marshall's show canceled, Bama speculation grows

Report: Shaka Smart in discussions with Texas

Report: Rick Barnes expected to land at Tennessee

Russell Wilson should sit until new deal is done

WATCH: Shaq rips Lakers, Clippers during Bieber roast

Can we envision the Atlanta Hawks in the NBA Finals?

Bettor to win $1M if Michigan State wins national title

Five NFL coaches already on the hot seat

WATCH: Stars' Patrik Nemeth catches puck inside visor

10 winners and losers from the past week in the NFL

University of California soccer player found dead

Joe Namath parties with twin 100 year-old women

WATCH: Mike Napoli hits home run as bat shatters

WATCH: Marc Gasol misses shot, rips jersey in disgust

PHOTO: Minor league team to wear Jabba the Hutt jerseys

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

The top 10 players in baseball

Report: Tiger's plane spotted in Augusta

Moss shares story on meeting Deion

Five coaches already on the hot seat

Can we envision the Hawks in the Finals?

10 winners and losers from the past week in the NFL

Namath parties with 100 yr-old women

Report: Shaka Smart talking to Texas

Rick Barnes to land at Tennessee?

Browns GM suspended for texts

Hernandez's fiancee disposed of box

Mayweather-Pacquiao: It's sparring tall-tale season

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.