Originally written February 11, 2013 on Sports Business Digest:
Ever wanted to smell like Chris Paul? Now, thanks to Avon, you can. Avon Products has signed a endorsement deal with Los Angeles Clippers guard Chris Paul, making Paul the face of a new men's fragrance dubbed Untouchable. The new scent is said to "capture the thrill of hitting the the game winning shot"...or something to that effect. “The drive to win is what gets me out of bed every morning,” explains Paul. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.” Untouchable will launch prior to Father's Day (June 16th) and will be sold exclusively through Avon representatives at $25 a bottle. “Chris Paul is such an incredible role model,” explains Meg Lerner, Vice President Avon North America Marketing. “He is truly living the American dream, and he owes it all to his hard work and dedication. The new fragrance represents that commitment and all that he has achieved at such a young age.” The marketing campaign behind the fragrance features Chris and his son Christopher Emmanuel II. A video featuring the two can be seen below. (via Avon)
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