In the meantime, the Cavs prepared two videos they planned to show to James when they got their meeting. They were the product of dozens of brainstorming sessions and edits. Including the money fed to the “More Than A Player” group, it is believed the team pumped more than $500,000 into the campaign and presentation.
-ESPN
Here is part of Cleveland’s attempt to keep Lebron James.
Original Story:
http://realtalkny.uproxx.com/2010/07/...
