Originally posted on SLAM Online  |  Last updated 12/21/11
Thanks to a new marketing deal with a Chinese beer company, the Miami Heat may soon be taking their talents to China. Reports the Miami Herald: “A multi-year marketing partnership announced Tuesday between the team and Chinese beer company Tsingtao could be a prelude to a Heat exhibition tour as soon as next year. ‘We’re not in control of that, the NBA is. But we have every reason to believe that we are high on the list of teams that they’ll be inviting over to China, if not next year certainly soon,’ said Eric Woolworth, Heat president of business operations. ‘I believe it’s in the pipeline.’ The glitzy media event, which was to be broadcast on Chinese Central Television and featured the Heat’s Big Three stars and top executives participating, made it clear the agreement with Tsingtao (pronounced CHING-DOW) is much more than another sponsor putting its name on signs at AmericanAirlines Arena. LeBron James presented a basketball signed by the Heat to Tsingtao president Sun Mingbo, ...
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