Originally written on Fox Sports South  |  Last updated 11/20/14
The prevailing question following the Atlanta Hawks first-round exit in the NBA playoffs last spring their first in four seasons was whether the club bumped up against its ceiling. Ownership, through the hiring in June of new general manager Danny Ferry, answered that with an emphatic, Yes! Ferry took a sledgehammer to the roster, trading two of the teams starters, including perennial All-Star Joe Johnson and his albatross of a contract. Only five players remain from the 2011-12 roster. Ferry is in the for the long-term, looking to remake the organization whether its player development, strength and conditioning or through the use of analytics and scouting in the image of San Antonio, the franchise from which he came and with which he spent so many years in two different stints. So, its a new beginning for the Hawks. In moving Johnson and Marvin Williams, Ferry took on a slew of players who are in the final season of their contracts. Over and over, Ferry has stressed the wor...
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