The Celtics released a sneak preview of their new marketing campaign today. The overall message of the "I am a Celtic" campaign is that we are all, players and fans, Celtics.
And mixed into this particular spot is a not-so-thinly veiled shot at notoriously late-to-games fans of the Los Angeles Lakers and Miami Heat. Halfway through the video are the titles:
I am not Hollywood
I am not South Beach
I am Causeway Street
Boom. Boom. Boom.
If you still don't get it, then you're clearly here trolling from a Lakers or Heat site. The message is Lakers and Heat fans aren't as hardcore as Celtics fans. C's fans show up. C's fans know when to cheer. They don't need an instruction manual.
I love it. It just ramps up these rivalries even more. I can't wait for their responses.
Danny Ainge said Thursday during a press conference that the Boston Celtics will not take advantage of the league’s amnesty clause.“”We are not amnestying anybody,” Ainge said, inventing a new word in the process.An amnesty clause was included in the new collective bargaining agreement, designed to give teams a mulligan (of sorts) on a bad contract. The Celtics, whose money...
Every morning, we compile the links of the day and dump them here... highlighting the big storyline. Because there's nothing quite as satisfying as a good morning dump.
CSN New England’s Donny Marshall — the former NBA player who covers the Celtics and does some color commentary for the team’s broadcasts — was on NBC’s SportsTalk today...
After all the presents have been opened and before the feast begins, Christmas Day can be tough to swallow for revelers who don't get along very well with their in-laws. Fortunately, the return of the NBA just in time for the holiday -- as well as news that Rajon Rondo is staying a Celtic for the time being -- gives those fans a welcome excuse to retreat to the TV room. This...
After the success of last season, the worst thing the NBA could do was miss time because of a lockout. I can speak for all Celtics fans when I say we are ready to watch the team on this latest title chase even though the season is almost two months late. But we need the Celtics to show us they really do appreciate the fans like they say they do. I’m talking about...
I am not South Beach. I am a Celtic.
Fantastic video! This was posted on Youtube by the Boston Celtics PR group. Kudos for Redsarmy with the find. This makes me want to run through walls for basketball, maybe I will bust through the wall at Game On tonight for The Basketball Jones Tour. I need to find this song and put it on my ipod immediately.
The Boston Celtics say they're not actively trying to trade point guard Rajon Rondo. Danny Ainge, the team's president of basketball operations, said Thursday "I'm not" actively seeking a deal for Rondo amid reports he's willing to explore the possibility. Ainge said that trade rumors are part of the business of basketball and that good players will be mentioned...
Danny Ainge wants the hoops world to know (or at least believe) that despite his point guard’s name appearing in all kinds of trade rumors lately, Rajon Rondo isn’t being shopped by the Celtics. From the Boston Globe: “Ainge said that the team’s greatest need is size, but said that he’s also got a point guard position (a backup) and wing positions to fill. He said the...
The Celtics released their incredibly grueling two-game preseason schedule today. Boston will start off the preseason on December 18 by heading up north to take on the Toronto Raptors before ending the exhibition season on December 21 at home against the, um, Toronto Raptors. (CSNNE.com)
So this is lead-up to what we've been waiting so long for, huh? I guess beggars can'...
Boston Celtics head coach Doc Rivers and former Sox manager Terry Francona were tight. They still talk. But Tito's gone and Bobby Valentine is here now.
Doc was asked at a news conference today about his relationship. And he said
I got to meet him back when I was with the Knicks a thousand years ago. We used to live in the same neighborhood in Stamford. I went to go...
In theory it was a great idea….All of the chatter about Boston’s interest in Chris Paul is a moot point because the All-Star point guard will not sign a long-term contract extension with the Celtics, according to a person close to the situation. Boston would love to acquire Paul for a package built around point guard Rajon Rondo, and has been seeking a third trading partner...
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