Dirk Nowitzki is taking his game to new heights.
As in, outer space.
The Dallas Mavericks, always on the cutting edge of viral videos, released their latest clip on Tuesday in which a bobblehead version of the Mavericks superstar is launched by balloon to see just how high he can fly. The entire event is captured on video.
The result is simply breathtaking as you watch the bobblehead travel all the way into space.
The video is another home run for the Mavericks, who are always finding creative ways to keep their team at the center of attention.
"I initially came up with the idea in the offseason after seeing a credit card commercial that just sent a camera up into near space," said Mavericks Creative Director Cash Sirois. "Some over viral videos sent up little model trains or a little robot. Why not a bobblehead?"
Once the idea was approved by owner Mark Cuban and the marketing team, it was time to go to work to figure out just how to get this little Dirk out of the atmosphere...