Originally written December 04, 2012 on 5TH QUARTER MAGAZINE:
In an interesting article by Larry Brown Sports, Miami Heat president Pat Riley is using his ways to make sure LeBron James stays there after his current contract expires.  A little way of words is the way to do such a thing.  Lee Jenkins of Sports Illustrated explains: Pat Riley stood in the mouth of the tunnel at Boston’s TD Garden, between the court and the locker room, and waited for the Boat.  That’s what he calls LeBron James.  ”You know,” Riley explains, “best of all time,” an acronym he conjured to remind the planet’s preeminent basketball player of frontiers still to be conquered.  ”Hey, Boat,” Riley will say.  ”How is the Boat doing today?”  James will reflexively laugh and shake his head because he is not the Boat, at least not yet. A great point from the article is how LeBron James can be viewed as that narcissistic one that loves when people praise his ways.  LeBron also enjoys having people around him that will say “yes” to him.  He has earned his one title so the “LeBron has no rings” jokes has stopped.  On the other hand, he did promise “not 7″ when talking about championships so he still has a long way to go before the “Boat” title comes into play. Riles did a great job stacking his team with talent and is also doing a great job feeding LeBron James and his growing ego.  Did Riles suddenly forget he coached Magic Johnson and Kareem Abdul-Jabbar?  Would not those two be given the “Boat” nickname before LeBron?
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