Originally written on Awful Advertisements  |  Last updated 11/9/14

At the end of November Foot Locker released an incredible ad with Kyrie Irving, showing what happens during one of those huge, cinematic dunks. How did the company decide to follow up their recent success? The answer is one part Ricky Rubio, one part backyard wrestling and several parts awful.  What a blown opportunity by Foot Locker. Their Irving spot got the advertising and sports world buzzing. Unfortunately, this spot with Rubio not only fails to capture that same winning formula but it's also a bit odd and uncomfortable to watch. Rubio engages in an odd embrace in someone's backyard before the two men tumble on top of some old mattresses. Thrilling television. Add in the fact Rubio is still recovering from an ACL injury, the whole backyard wrestling concept is even more bizarre.  The slogan used here isn't much better. Ricky Rubio is still Ricky Rubio off the court. Well of course he is. Why wouldn't he be? The idea that his entire identity is directly linked with his footwear isn't just silly, but it's kind of ridiculous. At the very least, Foot Locker could have made their idea entertaining and could have really placed Rubio in a humorous situation instead of the awkward one above. Maybe one with a speaking role.

MORE FROM YARDBARKER

Wrigley Field bleacher renovation may be delayed

Yankees wanted Rollins but Phillies' price was too high

Pop misses game for medical reasons; Messina takes over

John Beilein upset with ESPN for late start time to game

Tyson Chandler felt like Knicks' scapegoat at times

Fred Jackson has 'no respect' for Donte Whitner

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Devon Still responds to unpaid child support allegations

Diamondbacks sign Cuban slugger Yasmany Tomas

Josh Gordon felt alienated by some in Browns organization

Jerry Jones: I'm a big admirer of Robert Griffin III

Raiola fined for uneccesarily striking Pats' Zach Moore

Report: Michigan keeping Jim Hackett on as athletic director

Steelers turned down chance to be called 'America's Team'

Report: Small chance Raiders-Rams could be moved to Indy

Todd Gurley begins rehab after surgery on knee for torn ACL

Brodeur to practice with Blues

OSU player posts Michigan player's girlfriend as his 'WCW'

Jim Harbaugh's family may not eat turkey thanks to NBC

Ole Miss' The Grove threatened by Mississippi State fan

Is it time for the Redskins to move on from Robert Griffin III?

Top 10 fantasy football turkeys for 2014

WATCH: Coyotes lose in ugly fashion, score own goal in OT

Warriors are having tons of fun on team plane

Jenn Sterger hints she'll be back in her FSU cowgirl gear for game

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Wrigley renovation may be delayed

Steelers could have been America's Team

John Beilein upset with ESPN

Should Washington move on from RG3?

Dominic Raiola fined for cheap shots

Game of the week: Kansas City Chiefs vs. Denver Broncos

Rose leaves with injury again

WATCH: Pierce signs for fan during game

Report: McCoy to start over RG3

Braxton Miller headed to Oregon?

10 most one-sided college football rivalries

Pierce: C's Big Three like 'Holy Trinity'

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.