The Rose Garden, home of the Portland Trail Blazers, will be renamed the Moda Center.
The Blazers and Moda Health signed a ten-year naming rights agreement.
"Moda makes sense for us for a number of reasons," said Blazers President Chris McGowan. "From Day One, I always talked about securing a partnership that included a naming-rights deal with the right company is what our goal was, not just to go out there and do any deal, it's to do the right deal. What I like about the fact that we were able to accomplish this with Moda is it's a local company, one that's based right here in Portland, it's got roughly 1,400 employees. That's ideal for us."