Originally written on Sports Business Digest  |  Last updated 11/18/14

Only in Sacramento can a team be without a new arena and constantly be rumored to leaving the city...and sign a record number of sponsors for the upcoming 2012-13 NBA season.

The Kings released their list of sponsorship commitments earlier this week and the list and they run the gamut -- banks to litographers to beer makers. Nearly fifty sponsors returned from last season and a handful of new partnerships have been sprinkled in as well. It's an incredible turnout, considering rumors of the team's move to Virginia Beach were so well-documented that the team issued a press release to allay the fans fears.

“On behalf of the Sacramento Kings, we are excited to welcome back nearly 50 proud Kings Partners – in addition to a number of new partnerships,” said Kings President of Business Operations Matina Kolokotronis. “From local to international corporations, our organization is committed to helping our new and existing partners thrive through innovative and strategic sponsorships.

“The overriding sentiment among the local business community is one of excitement for this young and talented Kings squad. In fact, with much of the roster training in Sacramento this offseason, the players, Coach Smart, his coaching staff and Geoff Petrie have made a number of impactful appearances at sales and community events in anticipation of an exciting 2012-13 season,” Kolokotronis added.

Making the Kings sponsorship turn out even more impressive is that they were able to attract Nokia Siemens Networks and retail giant Walmart, and sign them to partnership deals. It is the first-ever sponsorship commitment with an NBA franchise for either company.

“We’re privileged to announce the addition of several exciting brands to our sponsorship family,” said Jeff David, Kings Senior VP of Sales and Marketing. “Many of the companies represent globally-recognized corporations with long-standing traditions of industry innovation and quality customer service.”

The Kings begin the 2012-2013 season at home, against the Golden State Warriors on November 5th.

The complete list of Kings sponsors can be found on their website.

(via Sacramento Kings press release)

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