Found September 28, 2012 on Sports Business Digest:

Sacramento Kings Logo

Only in Sacramento can a team be without a new arena and constantly be rumored to leaving the city...and sign a record number of sponsors for the upcoming 2012-13 NBA season.

The Kings released their list of sponsorship commitments earlier this week and the list and they run the gamut -- banks to litographers to beer makers. Nearly fifty sponsors returned from last season and a handful of new partnerships have been sprinkled in as well. It's an incredible turnout, considering rumors of the team's move to Virginia Beach were so well-documented that the team issued a press release to allay the fans fears.

“On behalf of the Sacramento Kings, we are excited to welcome back nearly 50 proud Kings Partners – in addition to a number of new partnerships,” said Kings President of Business Operations Matina Kolokotronis. “From local to international corporations, our organization is committed to helping our new and existing partners thrive through innovative and strategic sponsorships.

“The overriding sentiment among the local business community is one of excitement for this young and talented Kings squad. In fact, with much of the roster training in Sacramento this offseason, the players, Coach Smart, his coaching staff and Geoff Petrie have made a number of impactful appearances at sales and community events in anticipation of an exciting 2012-13 season,” Kolokotronis added.

Making the Kings sponsorship turn out even more impressive is that they were able to attract Nokia Siemens Networks and retail giant Walmart, and sign them to partnership deals. It is the first-ever sponsorship commitment with an NBA franchise for either company.

“We’re privileged to announce the addition of several exciting brands to our sponsorship family,” said Jeff David, Kings Senior VP of Sales and Marketing. “Many of the companies represent globally-recognized corporations with long-standing traditions of industry innovation and quality customer service.”

The Kings begin the 2012-2013 season at home, against the Golden State Warriors on November 5th.

The complete list of Kings sponsors can be found on their website.

(via Sacramento Kings press release)


Brooks and Thomas pack one-two punch at the point for the Kings

There are a lot of unknowns about the Sacramento Kings with training camp set to open, and we are talking about more than just the mystery that surrounds their arena issue. Can Tyreke Evans reclaim his game after falling off last season? Is DeMarcus Cousins ready to take his abilities to the next level in Sacramento? What kind of impact will Thomas Robinson have...

Grading the Sacramento Kings Off-Season

  Look “abysmal” up in the dictionary and you will see a picture of the Sacramento Kings, but how did they do in their off-season? Additions and Subtractions: Drafted Thomas Robinson, Re-signed Jason Thompson; Signed/Traded Jason Johnson, Aaron Brooks; Lost Hassan Whiteside How can you get excited about a team that has the Twiddle Dee [...]The post Grading the Sacramento Kings...

5 Questions with Evil Cowtown, Inc.

With it being Kings Day, we decided to go straight to the source for some perspective on the Sacramento Kings. We reached out to Nate Hughart of Evil Cowtown, Inc. to answer some of our questions about the Sacramento Kings and preview the 2012-13 season: Philip Rossman-Reich, Crossover Chronicles: Tyreke Evans is a huge mystery nationally. I think the memories and potential...

Sponsors could force Kings' hand on staying or going

There are a lot of words that can be used to describe the Sacramento Kings' arena situation. Being in Sacramento, I have used a lot of words, some of them fit to print on this site and some that are not.  If I had to choose one word over all the others, it would probably be sad, because I live in Sacramento and these die-hard fans do not deserve what is happened to them...

Kings Day on Crossover Chronicles

Mainly because of life, I had forgotten that Kings Day was on Thursday on Bloguin's NBA blog Crossover Chronicles. Here are all of the pieces for your perusal: Welcome to Kings Day Kings lose Major Sponsor A video of the "glory" years The Aaron Brooks/Isaiah Thomas dynamic 5 questions answered by myself surrounding the Kings this season. That should be it for...

Kings Day Video: The Glory Years

The Sacramento Kings may be going through some dark days in their franchise but it was not too long ago they were among the best in the NBA. They had flash, defense, were the "run-and-gun" Suns before the Suns were run-and-gun. They sported some of the best players in the league back then such as Chris Webber, Mike Bibby, Vlade Divac, Jason Williams, Bobby Jackson...

Welcome to Kings Day

Believe it or not, the NBA's regular season is six weeks away. To get you ready, Crossover Chronicles will be profiling a team each day for the next six weeks. This week is the Pacific Division. Today is the Sacramento Kings. 2011-12 Record: 22-44 Key Losses: J.J. Hickson (signed with Portland), Terrence Williams (free agent), Donte Greene (free agent) Key...
NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.