Originally written on Sports Business Digest  |  Last updated 10/15/12
Sleep Train Arena? We are long since past the days when stadium names sounded cool, or nostalgic; its all about generating money.  For one of basketball's oft-troubled franchises, the Sacramento Kings decided to take what they could get.  Sleep Train Inc. was the winner in the Kings stadium naming rights sweepstakes, and their name will replace the current Power Balance Pavilion in November. The Kings had been looking for a new naming rights owner since Power Balance filed for Chapter 11 bankruptcy protection over a year ago. "On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train," said Kings President of Business Operations Matina Kolokotronis. "We're particularly excited to align with a locally owned company built on 27 years of customer satisfaction, a stellar reputation among consumers and business leaders, and an unwavering commitment to community involvement." The oddity of the name aside, the Kings really could not have found a better naming rights partner than Sleep Train.  The employee-owned company is currently the number one mattress retailer on the west coast, and they sponsor various music venues.  They also are known for their award-winning Sleep Train Foster Kids program which provides essential items -- clothes, shoes, school supplies, etc. -- during the holidays to 60,000 foster children. "We are pleased to partner with the Sacramento Kings," said Carlsen, founder and CEO of Sleep Train. "Our team of employee-owners is committed to playing a vital role in the communities we serve. This sponsorship aligns with our interest in keeping a vibrant atmosphere of music, sports and entertainment in our region, and allows us to broaden the reach of our Foster Kids program through greater awareness and donation events." Sleep Train plans on using its new found status as holder of the Kings arena naming rights to not only allow kids to attend games, but to increase the donations to the organization. The new Sleep Train Arena will house nearly two million guest annually, and will serve as the home for the Kings while hosting a number of other concerts and events. (via Sacramento Kings)    
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: JPP 'severely injured' hand in fireworks mishap

Blatter: European politicians helped Qatar land World Cup

Report: Cavs considering trading for Joe Johnson

Andrew Quarless found hiding in plant after firing gun

Odell Beckham: I don't want to be known only for 'the catch'

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Borland on retirement: Health 'more important' than money

Three NBA teams that improved most early in offseason

Adam Eaton gets 4th of July surprise from brother

Clippers in talks with JaVale McGee, Amar’e Stoudemire

Report: LeBron won't negotiate with Cavs until Thompson is signed

Andrei Kostitsyn interested in return to NHL

WATCH: Jake Marisnick makes fantastic running catch

WATCH: Carlos Gomez leaves gum, note for Billy Hamilton

Kansas to wear new USA jerseys after request from FIBA

What can the Saints expect from CJ Spiller in 2015?

Isaiah Thomas trolls Kings after Rajon Rondo signing

Kosta Koufos agrees to deal with Kings

Report: Blues in trade talks about Kevin Shattenirk

Report: Gregg Popovich plans to fulfill five-year contract

4-Star LB commits to Kentucky, zings Louisville

Clay Buchholz not worried about trade rumors

All hope isn't completely lost for this year's Milwaukee Brewers

Roy Hibbert likely being traded to Lakers

NBA News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

JPP injured in fireworks mishap?

Odell Beckham doesn't want to be known for 'the catch'

Russell Wilson 'would definitely consider' playing for Mariners

Solo, Rapinoe among USWNT stars up for World Cup awards

LBS on Sports Jeopardy! Here's how how it went

College football's 35 most patriotic helmets

A brief history of non-star All-Stars

With Love retained, the Cavs can take care of LeBron

Grading the deal: Davis commits to Pelicans

Obama Administration: Change name if Redskins move to D.C.

Deciding what the All-Star Game means

Odell Beckham Jr. offered professional baseball contract

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.