Sleep Train Arena?
We are long since past the days when stadium names sounded cool, or nostalgic; its all about generating money. For one of basketball's oft-troubled franchises, the Sacramento Kings decided to take what they could get. Sleep Train Inc. was the winner in the Kings stadium naming rights sweepstakes, and their name will replace the current Power Balance Pavilion in November.
The Kings had been looking for a new naming rights owner since Power Balance filed for Chapter 11 bankruptcy protection over a year ago.
"On behalf of the entire Sacramento Kings organization, we are thrilled to partner with Sleep Train," said Kings President of Business Operations Matina Kolokotronis. "We're particularly excited to align with a locally owned company built on 27 years of customer satisfaction, a stellar reputation among consumers and business leaders, and an unwavering commitment to community involvement."
The oddity of the name aside, the Kings rea...