Originally written on That NBA Lottery Pick  |  Last updated 11/17/14
Previously on That NBA Lottery Pick, we mentioned that the Sacramento Kings were looking for a new sponsor for their arena and one of their options was the Sleep Train Mattress company.Well, the deal is now official and the Sleep Train Arena has come into our lives:The Sacramento Kings and Sleep Train Mattress Centers announced Monday they have signed a five-year deal to rename the team's Natomas arena for the West Coast bedding chain.Dale Carlsen, founder and CEO of Sleep Train, based in Rocklin, said the deal will boost his company's community profile and possibly help solidify the team's uncertain standing in Sacramento. "We're hopeful they'll be here a long time," said Carlsen, a season ticket holder for 25 years.(Courtesy of Sacramento Bee) Read more here: http://www.sacbee.com/2012/10/16/4914615/deal-puts-sleep-trains-name-on.html#storylink=cpy
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