Originally posted on True Hoop Blog  |  Last updated 10/19/11
The Jerry West book tour/media blitz is exactly what the NBA needs right now. It’s a dose of humanity for a league that has lost its way. It’s become too easy to vilify the owners and players, thanks largely to their own behavior in retreating to their corners and refusing to find common ground in a $4 billion industry. (I even took pleasure in federal mediator George Cohen keeping both sides holed up in negotiations for 16 hours Tuesday, if for no other reason than they could get a sense for how the rest feel: trapped by this mind-numbing lockout with no end in sight.) But then I went to see Jerry West speak at an Q & A event led by Warriors co-owner Peter Guber in Santa Monica, Calif., to promote West’s autobiography “West By West.” West is one of the best to ever play the game and then became such a great general manager that a rival once suggested they just name the executive of the year award after him (as if being The Logo weren’t enough).
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Sports & Politics Intersect: Mayor Garcetti rolls back the NFL red carpet

The 'Greatest Show temporarily not on turf' quiz

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The 'MLB is as powerful as ever' quiz

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