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Boston Celtics Rebranding Concept

Originally created in the 1950′s by Zang Auerbach, the brother of Celtics head coach Red Auerbach. Artist Rudolf Vychovaly from Trenčín, Slovakia put his own personal spin on the famous leprechaun logo to modernized Boston’s most winning sports franchise. The post Boston Celtics Rebranding Concept appeared first on Hooped Up.
Via Hooped Up
1 day ago  |  Discuss

Randy Auerbach, daughter of Red Auerbach, doesn't seem to like the new secondary logo

On Celtics new secondary logo when visiting team offices in Boston last week, Randy Auerbach told the Cs: "If it ain't broke, don't fix it"— Marc J. Spears (@SpearsNBAYahoo) August 5, 2014 With all due respect to Randy Auerbach, I think there are bigger fish to fry than the logo. Many things that are both broke and unbroken that need to be fixed and non-fixed...
Via Celtics Life
13 days ago  |  Discuss

Boston Celtics Unveil New Alternate Logo

Brace yourself traditionalist. Today the Boston Celtics unveiled a new alternate logo and it looks pretty cool. “The new mark was inspired by the team’s history and pays homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ Legacy Red Auerbach’s brother Zang. The new “Lucky Alternate” is a combination of classic visuals that have been updated with a...
Via Hooped Up
29 days ago  |  Discuss

The New Boston Celtics Alternate “Lucky Leprechaun” logo

(Instagram) Today the Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands. The new mark was inspired by the team’s history and pays homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ Legacy Red Auerbach’s brother Zang. The new ...
Via The Awesome Boston
29 days ago  |  Discuss

Celtics To Debut New “Lucky Alternate” Logo For 2014-15 Season (Photo)

The Boston Celtics are changing things up next season, as the team will have a new alternate logo for the 2014-15 NBA season called the “Lucky Alternate.” The Celtics will debut their new logo this week after 18 months of in-house work. The logo features “Lucky The Leprechaun” as a white silhouette, paying homage to the logo created by Red Auerbach’s brother, Zang, in...
July 20, 2014  |  Discuss

Photo: Boston Celtics to debut alternate logo this season

A new look is coming for the Boston Celtics and it involves the use of an alternate logo.The new logo features a white silhouette of "Lucky The Leprechaun," a character created in the 1960s by Red Auerbach's brother, and will arrive just in time for the 2014-15 season.As awesome as it is, the team doesn't plan to feature the logo on uniforms or on the court, but...
Via Bush League Chronicle
July 20, 2014  |  Discuss

Is Popovich better than Red Auerbach?

When I think of Red Auerbach it's simple. He's one of the great basketball minds that has graced this planet. Is he the greatest coach of All-Time? I would say yes compared to someone like Phil Jackson, but where does Red rank against Popovich?CSNNE"I think Popovich is the best coach in the history of the sport," Minihane told Gary Tanguay on Arbella Early Edition...
Via Celtics Today
June 15, 2014  |  Discuss

Epic Celtics fail at the Vatican?

Red Auerbach must be spinning in his grave. How do you NOT put the Pope's name on the Pope's jersey? Boston Celtics minority owner James Pallotta was at the Vatican on Wednesday in advance of the Coppa Italia final involving one of his soccer teams. Likely thinking it a fine idea to further relations between the US (OK, the NBA) and the Church, he presented Pope Francis...
Via Fox Sports
May 23, 2013  |  Discuss

Zang Auerbach

As some of you have noticed, I've been updating most of the graphics for the blog and forum in preparation for the upcoming season (so exciting isn't it!?). So while I was trapped in photoshop land today, I decided to post the history of the C's logos. So here goes... In the early years of the Celtics life they used pretty primitive logos compared to today (examples...
Via Celtics Green ...a boston celtics blog.
September 19, 2012  |  Discuss

Adidas Red Auerbach tribute shoe

A couple of weeks ago, John came across a sweet pair of Red Auerbach tribute kicks on Ebay. Knowing Celtics fans would want to see them, he posted them on the Red's Army Facebook page. Within minutes, Chris, a long-time Celtics fan and Reds'Army reader scooped-up the rare Adidas sneakers. Chris has since received the shoes, and sent me some pics and a brief write-up. A...
Via Red's Army
December 15, 2011  |  Discuss
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