Originally posted on Helmet2Helmet  |  Last updated 8/15/12

With or without disgruntled running back Maurice Jones-Drew, you could argue that the Jaguars won’t be reaching the endzone very often this season.

When they do, however, it’s likely going to count for more than just six points.

Coach Mike Mularkey has devised a plan to donate $250 to the Ronald McDonald House each time the Jaguars score a touchdown — and don’t celebrate afterward. The team will match the amount, bringing the total to $500.

Mularkey’s tactic is a big hit with his players, most of whom have no intention of showboating this season.

“If it’s a game in the regular season, and if I am lucky enough to catch it than I will keep that ball. I may just right a check out to the kids,” said tight end Matt Veldman, via ActionNewsJax.com.

“It’s even bigger to know you are helping off the field,” said running back Montell Owens.

Say what you wish about the club or Mularkey, who’s on his second NFL coaching stint and inherited a major reclamation project. But there’s no denying this is an extremely creative and inspiring gesture on his part, putting possible fine money to much, much better use.

You don’t have to be a fan of the Jags to hope they light up the scoreboard in the months to come.

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