Originally written on Purple Jesus Diaries  |  Last updated 3/1/13
So we've already seen what the official new Norseman logo for the Minnesota Vikings will look like this year. We spent COUNTLESS hours looking at fan designs and other suggested brand updates and ideas, only to end up with a new logo that was, well, just slightly different. But that's a good thing. Because holy crap, look at how awful it could have turned out. A Redditor found a link to a design websites side-project, where they occasionally take brands and re-design them into something modern and different. They recently took this craft and applied it to the Vikings logo, fonts, uniforms, and even field, to see what they could come up with. And while I admire anyone with the talent to actually put design on paper, this is one that serves as an example of pretty much what NOT to do to the Vikings logo. Frankly, when I heard the team was coming up with a new Norseman design, this was the type of diarrhea I was fearing they would settle on in my nightmares, and so I'm obviously glad that they didn't. Here's what this design group, Soul Cake, was claiming they tried to do with this new design: Soulcake is known to supply a large juicy syringe of "Brand Botox" to the forehead of tiring, overworked brands. Often we'll expose ourselves to a 3 day challenge to reinvent a brand. This time it was partner and designer, Dane Storrusten, with the Minnesota Vikings NFL football team. Two reasons; he's a HUGE Vikings fans, and what better mascot to work with than an angry, savage warrior lusting for destruction? We set out to give the character a much more aggressive energy that references the historic Norse Viking roots and evolve away from the rather cartoonish Thor/comic book persona. Goodbye purple, it's been real. "Brand Botox"? Well, there's your problem right there. Also, the Thor reference. You guys are already starting off in the negative, but let's see where you go with this. We break this design down and weep at what we see, yet cheer that we didn't end up with it. Norseman Logo What is even going on. This is the type of garbage that screams ARENA FOOTBALL LEAGUE, Y'ALL!! It's cheesy, cheap, generic, and disgusting. It looks like the type of general team logo you'd find in the old Madden NFL 2004 when you were trying to design your own team; logo, colors, and all. The hair coming out the back looks like flame, which makes no sense, and I can't shake the feeling that the helmet he's wearing is somehow for special needs protection, not warfare protection. And how bland is that yellow? I'm pretty sure if you looked up the Pantone name of it, it would be "Snow Pee", which I guess would make sense for a football team in the North. Either way, awful. Helmet Thankfully, the helmet design is largely unoffensive. It looks basically like the current helmet, but I like the idea (kind of) of a white helmet variant. The horn takes up a larger portion of the helmet, which could also work, but any more and it becomes too much, and looks like one of those "modern" baseball caps the wankster kids wear where half the team's logo is stretched off the canvas. It's stupid. They do also offer another design with a "Snow Pee" colored helmet which is interesting, except only interesting in that "the rest of this is awful" kind of way. Uniform/Colors There's your uniform. It literally looks like nothing. Maybe a practice jersey for a high school? I'm not even sure. By now though, you're probably also asking yourself, "Hey, where'd that purple color go that is our team's primary color identifier?" These guys did away with it and replaced it with ... BLACK!! Ooooohhh!! A color no other team has tried to shoe-horn into their design scheme before! How original! Or maybe it's a dark slate or something. It doesn't matter. The point is that "Snow Pee", black/slate, white, and grey are about as boring as you could get, and that's what they got. Boring and ugly. So? Would you like to see the Vikings look like this in a new branding re-design or are you happy as is? [follow]
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Adrian Beltre completes cycle, gets mad when assaulted

Gruden had to convince Dan Snyder to bench RG3

Jim Mora turns P. Diddy fight into recruiting pitch for UCLA

Illinois releases results of women's basketball probe

Richie Incognito named starter by Rex Ryan

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

DeMarco Murray isn't thrilled Eagles limited reps in practice

Brandon Weeden: 'God forbid I am forced to play' for Dallas

Ben Roethlisberger: Markus Wheaton is ready to break out

Hernandez tipster allegedly had sexual relationship with him

Rookie WR Tyler Lockett has Pete Carroll, Seahawks gushing

Packers TE returns to practice in wake of family tragedy

WATCH: Giants players fight during training camp

Lindsey Vonn shows support for Tiger Woods on Twitter

Report: Rousey to star in film based on her autobiography

Porn star offers to cook meal for any sports champion

Why everyone is wrong about Cowboys Tony Romo, Part 1

Oregon was only team drug tested during CFB Playoff?

Five 2nd year NBA players ready to take the next step

John Daly wants to be US Ryder Cup captain

Rodgers appears in another Olivia Munn workout video

Matt Hasselbeck is still getting random drug tests

Five teams that won at the MLB trade deadline

What should be expected from Aaron Rodgers in 2015?

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Adrian Beltre gets mad when assaulted after HR

Lindsey Vonn shows support for Tiger

Notre Dame doesn't need a conference

Rex takes jabs at Jets' management

Sanchez: It's 'crazy' to call Chip racist

Ronda Rousey calls out Cyborg

Five most underrated players in the NFL

Five potential NFL salary cap casualties this preseason

Winners and losers of the 2015 MLB trade deadline

Pirates do Pirates at deadline: Neat little moves

Mets acquire Cespedes from Tigers

Ranking the NFL’s 32 head coaches

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker