Originally posted on Vikings Digital Diaries  |  Last updated 3/1/13
So we've already seen what the official new Norseman logo for the Minnesota Vikings will look like this year. We spent COUNTLESS hours looking at fan designs and other suggested brand updates and ideas, only to end up with a new logo that was, well, just slightly different. But that's a good thing. Because holy crap, look at how awful it could have turned out. A Redditor found a link to a design websites side-project, where they occasionally take brands and re-design them into something modern and different. They recently took this craft and applied it to the Vikings logo, fonts, uniforms, and even field, to see what they could come up with. And while I admire anyone with the talent to actually put design on paper, this is one that serves as an example of pretty much what NOT to do to the Vikings logo. Frankly, when I heard the team was coming up with a new Norseman design, this was the type of diarrhea I was fearing they would settle on in my nightmares, and so I'm obviously glad that they didn't. Here's what this design group, Soul Cake, was claiming they tried to do with this new design: Soulcake is known to supply a large juicy syringe of "Brand Botox" to the forehead of tiring, overworked brands. Often we'll expose ourselves to a 3 day challenge to reinvent a brand. This time it was partner and designer, Dane Storrusten, with the Minnesota Vikings NFL football team. Two reasons; he's a HUGE Vikings fans, and what better mascot to work with than an angry, savage warrior lusting for destruction? We set out to give the character a much more aggressive energy that references the historic Norse Viking roots and evolve away from the rather cartoonish Thor/comic book persona. Goodbye purple, it's been real. "Brand Botox"? Well, there's your problem right there. Also, the Thor reference. You guys are already starting off in the negative, but let's see where you go with this. We break this design down and weep at what we see, yet cheer that we didn't end up with it. Norseman Logo What is even going on. This is the type of garbage that screams ARENA FOOTBALL LEAGUE, Y'ALL!! It's cheesy, cheap, generic, and disgusting. It looks like the type of general team logo you'd find in the old Madden NFL 2004 when you were trying to design your own team; logo, colors, and all. The hair coming out the back looks like flame, which makes no sense, and I can't shake the feeling that the helmet he's wearing is somehow for special needs protection, not warfare protection. And how bland is that yellow? I'm pretty sure if you looked up the Pantone name of it, it would be "Snow Pee", which I guess would make sense for a football team in the North. Either way, awful. Helmet Thankfully, the helmet design is largely unoffensive. It looks basically like the current helmet, but I like the idea (kind of) of a white helmet variant. The horn takes up a larger portion of the helmet, which could also work, but any more and it becomes too much, and looks like one of those "modern" baseball caps the wankster kids wear where half the team's logo is stretched off the canvas. It's stupid. They do also offer another design with a "Snow Pee" colored helmet which is interesting, except only interesting in that "the rest of this is awful" kind of way. Uniform/Colors There's your uniform. It literally looks like nothing. Maybe a practice jersey for a high school? I'm not even sure. By now though, you're probably also asking yourself, "Hey, where'd that purple color go that is our team's primary color identifier?" These guys did away with it and replaced it with ... BLACK!! Ooooohhh!! A color no other team has tried to shoe-horn into their design scheme before! How original! Or maybe it's a dark slate or something. It doesn't matter. The point is that "Snow Pee", black/slate, white, and grey are about as boring as you could get, and that's what they got. Boring and ugly. So? Would you like to see the Vikings look like this in a new branding re-design or are you happy as is? [follow]
Ios_download En_app_rgb_wo_45

Marshawn Lynch won't play against Lions on MNF

DeMarco Murray unhappy with role in Eagles' offense

Big 12 admits officiating error in Oklah St-K State game

George Karl apologized to DeMarcus Cousins for trade comment

Jason Whitlock, ESPN part ways again

Devonta Freeman is scoring touchdowns at a historic rate


Joe Philbin not worried about being fired

NFL deciding how to share random PSI data during season

Report: LeSean McCoy has tear in hamstring

Report: Jay Cutler expected to play hurt against Raiders

Report: Marshawn Lynch not likely to play against Lions

WATCH: Adrien Broner uses Bruce Jenner zinger after win

Clay Matthews taunts Kaepernick with Russell Wilson line

Jay Feely shares thoughts on why NFL kickers are struggling

Female reporters blocked from entering NFL locker room

Pierre Garcon makes awesome game-winning TD catch

WATCH: Mario Williams obliterates Rashad Jennings

WATCH: Ed Dickson scores TD on crazy fumble recovery

WATCH: Nelson Agholor makes incredible one-handed catch

London PR guy has hilarious reaction to angry Suh

Former LSU staffer had championship rings stolen from home

Giants LB Devon Kennard makes incredible interception

Andrew Bogut lost 22 pounds thanks to sugar documentary

Ohio State fans rip Cardale Jones on Twitter despite victory

LeBron has message for Tristan Thompson on Instagram

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

Philbin not worried about job status

London PR guy trolls Suh

10 takeaways from Week 5 of the college football season

Rick Pitino and the shadows that never leave

Chad Johnson ... Steelers kicker?

Flacco deserves more from the Ravens

Time for Neymar's Barcelona

Seth Rollins, WWE depth, Divas and winning

Madison Keys and the future of women’s tennis

Most underrated games in NFL Week 4

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker