Originally written on Soccerlens  |  Last updated 5/7/14
Manchester United’s new Russian connection - originally posted on Soccerlens.comManchester United took the first step in warming up to the Russian market by signing a commercial deal with the state-owned Russian airlines Aeroflot. The agreement was signed in Old Trafford where new manager David Moyes was in attendance. Wealthy Russian investors have been flooding the European footballing landscape for quite some time, so it comes as no surprise for arguably the most commercialized entity in modern football reach out for their slice in the pie. United claim to have 659 million fans across the world and to expand their reach further, have entered into commercial partnerships with enterprises across the globe. With the Aeroflot deal, the Red Devils now have 13 global partners which is a staggering number by itself. The deal is expected to raise the profile of Aeroflot also. While the airline does not operate flights to/from Manchester, the brand appeal will get a raise through pitch s...
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