Newcastle’s non Super Bowl Super Bowl ads are genius

Newcastle Brown Ale didn’t buy a Super Bowl spot this year. They don’t have the money. They have no rights. So, they poked fun at that very notion. And succeeded in doing what many modern marketer’s dream of: taking advantage of the Super Bowl hype, audience and news cycle…without spending the dollars. Enter Anna Kendrick and Keyshawn Johnson. The two recently were featured...
Via Legend of Cecilio Guante
January 31, 2014  |  Discuss

Derrick Coleman and Duracell send hearing-impaired super-fans to the Super Bowl

More cool stories from the Super Bowl. The ones that have not a whole lot to do with the action that will take place on the field on Sunday. Derrick Coleman is a fullback for the Seattle Seahawks. If you’ve been paying attention, you know Coleman is the first legally deaf offensive player in the NFL. He’s an inspiration to many and served as the focal player in this great spot...
Via Legend of Cecilio Guante
January 30, 2014  |  Discuss

Katie Nolan rips Rick Reilly in sparkling fashion

Points Nolan for Takedown Rick Reilly decided to tee of on, of all people, Regis Philbin following Tuesday’s NFL media day. We’ve never particularly liked Reilly. Katie Nolan, on the other hand, we’re becoming bigger and bigger fans of. How do Nolan, Philbin and Reilly come together on this one? Reilly dissed Philbin on ESPN calling him the “little man in the makeup” as...
Via Legend of Cecilio Guante
January 30, 2014  |  Discuss

Are Knowshon Moreno tears a sure bet during national anthem? Oh no you didn’t, Vegas.

Tears of joy for Super Bowl Bettors? Knowshon Moreno’s tears (technically tear ducts?) are famous. When you cry a river like the Denver Broncos running back did in front of a national TV audience, isn’t the cover of Sports Illustrated the next logical stop? Truth be told. the story behind those tears is a good one. It’s about reflection. It’s about the calm before the storm...
Via Legend of Cecilio Guante
January 29, 2014  |  Discuss

Forget the Interviews, Marshawn Lynch is here “just for the action”

Seriously, are there many more colorful NFL characters than Marshawn Lynch? The man we knew personally as “Beast Mode” before many others had any idea what the hell he was talking about, is here in town for Sunday’s Super Bowl. He wasn’t too keen on making the rounds and yucking it up for the cameras at today’s big Super Bowl media carnival thingy. This annoyed some people...
Via Legend of Cecilio Guante
January 28, 2014  |  Discuss

Denver Broncos’ Mike Adams Planning “Walkoff” Super Bowl Win

Walk on by… Denver Broncos safety Mike Adams hasn’t had the easiest road to the NFL. He was an undrafted rookie out of the University of Delaware. During his nine-year career he’s been solid, not spectacular. He’s spent time with three different teams and always been productive, even if a starting job has always been a battle, never a formality. But the toughest step on...
Via Legend of Cecilio Guante
January 27, 2014  |  Discuss

VIDEO: Phish and the Seattle Seahawks come together for WIL-son

As football fans, we can’t enough of Russell Wilson. From draft day to his rookie season to another stellar 2014 campaign, this guy’s narrative is just incredibly compelling — making him an increasingly rare thing in modern sports — the humble, extraordinarily likable superstar. Things like this only validate what might otherwise seem to be a surface perception. It’s why...
Via Legend of Cecilio Guante
January 06, 2014  |  Discuss

MUST SEE VIDEO: Fighting, Flying ‘Bama Mom Throws Down with Sooners Fans

Oh, Internet. How do I love thee? Let me count the ways. For those of you in need of a Friday treat, just check out the video below. It’s perhaps the best use of Miley Cyrus’s abused and overused “Wrecking Ball” maybe ever? Yes, maybe ever. We don’t have the back story here, but from this fine lady’s immediate Internet fame we can deduce this much. The female blonde...
Via Legend of Cecilio Guante
January 03, 2014  |  Discuss

A Reason for 2014 Jets Optimism: Money to Play With

Anything less than the playoffs in 2014 will be no laughing matter I am a John Idzik fan. I liken him, and my confidence in him, a bit to Sandy Alderson (although the rope grows significantly shorter with the latter after this season). Idzik is a very smart man. Phi Beta Kappa and magna cum laude from Dartmouth. A masters degree from Duke. A football man from a football family who’s...
Via Legend of Cecilio Guante
January 02, 2014  |  Discuss

Loving the Idea of Lovie in Tampa

Nothing but love for this move Nobody ever knows how things will turn out. But, for the record, I love the Lovie Smith hire for Tampa Bay. Some things are announced and you just think to yourself: “Yup, that one makes sense. That could work.” That sentiment was never widely embraced when Greg Schiano came to town, and it only got worse. Smith brings a defensive mentality to...
Via Legend of Cecilio Guante
January 02, 2014  |  Discuss

Dick’s Sporting Goods “The Glove”: My Perfect Christmas Commercial

It came on again during the Knicks game the other night, and I turned to my wife and commented. “No need for a new holiday commercial when you’ve already perfected it. That’s what great advertising can do. I’d be running the same spot year after year too, if it was this.” I was talking about a Dick’s Sporting Goods spot. The Glove. One that launched a year ago and which...
Via Legend of Cecilio Guante
December 18, 2013  |  Discuss

VIDEO: Seattle Children’s Hospital’s Thank You to Their Weekly Visitors…Russell & Ashton Wilson

Russell Wilson is an immensely likely superstar. Undersized. Under-projected. Over achieving and delivering in every sense — both on an OFF the field. He’s always had a great reputation as a person, aside from his skills as a signal caller. This story and video serve as incredibly compelling evidence to validate that rep. Stop what you’re doing and check it out. In a modern...
Via Legend of Cecilio Guante
December 13, 2013  |  Discuss

Celtics offer video tribute to Doc Rivers

We’ve always been big Doc Rivers fans. Just believe he’s a good man and a good coach. You got the sense with his move to Los Angeles and the Clippers that there was only respect on both sides — and acknowledgement of a move that had to be made for both organizations. Ultimately, I think time will show that it was the correct move for Boston and L.A. The love shone through on...
Via Legend of Cecilio Guante
December 11, 2013  |  Discuss

The Significance of a Healthy Curtis Granderson to the Mets

The Grandy man can?Photo via NY Daily News The Mets officially introduced Curtis Granderson on Tuesday. Granderson will occupy one of the Mets three outfield positions. Exactly which one is unknown and relatively unimportant. How this free agent acquisition is graded is a question for years down the road. What is known is that the Mets are getting a “pro’s pro” who has been...
Via Legend of Cecilio Guante
December 11, 2013  |  Discuss
Legend of Cecilio Guante
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