With March Madness underway, an unexpected hot streak or unlikely hero can become a national story — and under today’s NIL regulations, that can mean big paydays for players in the NCAA tournament.
Call him Dougie Buckets, the mustachioed star of the Peacocks, or whatever you want. But you must call Edert a shrewd businessman who took advantage of the NIL opportunities afforded to him.
A good upset usually starts with amused disbelief that the underdog is keeping it close, followed by rising incredulity that they might just win, and culminates with the thrill of watching them pull it off.
Last March, the Saint Peter’s Peacocks wrote one of the greatest Cinderella stories in the history of men’s college basketball. The belle of that ball was junior guard Doug Edert, who scored 20 points off the bench to help take down mighty Kentucky — and continued to be integral to the Peacocks’ Sweet 16 run.
The Peacocks’ sixth man has committed to the Bulldogs. View the original article to see embedded media. Former Saint Peter’s guard Doug Edert, who made a name for himself nationally after playing a key role in the team’s Elite Eight run in the NCAA tournament, will transfer to Bryant according to Jon Rothstein.
Daryl Banks, Matthew Lee and Doug Edert, three stars of the Saint Peter's Peacocks' improbable run to the NCAA tournament's Elite Eight, have decided to enter the transfer portal.
Doug Edert became a household name overnight during Saint Peter’s University’s incredible NCAA Tournament run, and he is looking to turn that popularity into a bigger opportunity.
The 15-seed Saint Peter's Peacocks defeated the three-seed Purdue Boilermakers 67-64 on Fridsy
Doug Edert quickly became a March Madness folk hero as the Peacocks made their way to the Sweet 16.
His mustache has become quite the marketing tool. Saint Peter’s incredible underdog run in the men’s NCAA tournament has been the talk of March and it
Saint Peter's junior guard Doug Edert signed a name, image and likeness (NIL) contract with Buffalo Wild Wings after helping lead the 15th-seeded Peacocks on a...
Saint Peter's' Cinderella story will get at least one more chapter.
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