NBC reveals fall premiere dates for 'Law & Order,' 'SVU,' 'St. Denis Medical,' and more

THURSDAY, SEPT. 25

8 - 9 PM – Law & Order

9 - 10 PM – Law & Order: Special Victims Unit

10 - 11 PM – Law & Order: Organized Crime *season 5

FRIDAY, SEPT. 26

9 - 11 PM – Dateline NBC

TUESDAY, SEPT. 30

10 - 11 PM – On Brand with Jimmy Fallon (Tuesday premiere)

WEDNESDAY, OCT. 1

8 - 9 PM – Chicago Med

9 - 10 PM – Chicago Fire

10 - 11 PM – Chicago P.D.

FRIDAY, OCT. 3

8 - 9 PM – On Brand with Jimmy Fallon (Friday premiere)

SATURDAY, OCT. 4

11:30 PM -1 AM / 8:30 - 10 PM PT – Saturday Night Live

TUESDAY, OCT. 21

6:30 - 7:30 PM – NBA Pre-Game Show

7:30 - 11 PM – NBA on NBC (Teams to be determined)

MONDAY, NOV. 3

8 - 8:30 PM – St. Denis Medical

8:30 - 9 PM – St. Denis Medical

FRIDAY, NOV. 7

8 - 8:30 PM – Happy’s Place

8:30 - 9 PM – Happy’s Place

The Hunting Party, The Fall and Rise of Reggie Dinkins, and Stumble will be part of the 2025-26 schedule at a later date.

On Brand with Jimmy Fallon will be hosted, executive produced, and created by Fallon and is described as "an innovative unscripted series that follows what happens when Jimmy Fallon starts a premier marketing agency and fills it with the most creative, clever, and competitive go-getters he can find."

In each episode, the On Brand Agency creatives will work with a major brand in need of a big idea for a massive, high-priority campaign – from creating earworm jingles and unbelievable activations to producing the most quotable commercials and must-have merchandise. They will have unprecedented access to the client’s businesses before pitching their vision to a brand representative, along with Saint John and Fallon, with only the best ideas moving on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode.

In a final big assignment, one visionary will be named the best in the business, given a cash prize and provided the experience of changing the cultural landscape. All the creatives will truly need to flex their innovative muscles to turn the unfinished into the unforgettable. The only rule? The best idea wins.

All new episodes will be available to stream the next day on Peacock.