Originally posted on Sports Business Digest  |  Last updated 8/28/12

Coca-Cola is taking over the city of Chicago. Yesterday, Coke Zero unveiled the two newest endorsers of their product and they are both well-known in the Chicago area.  Bears linebacker Brian Urlacher and Blackhawks' Forward Patrick Sharp have officially signed endorsement deals to represent the Coke Zero brand and the "enjoy everything" spirit of the brand.  Urlacher and Sharp join Bulls Guard Derrick Rose -- who is sponsored by Coca-Cola subsidiary POWERADE -- to create a trifecta of Chicago-based Coca-Cola product endorsers.
“Joining the Coke Zero team of athletes in Chicago is a great way to connect with my fans on and off the field,” said Urlacher. “Since I like drinking Coke Zero this partnership is fun for me. Coca-Cola is an amazing company, and I am very proud to be a member of the Coke family.” “Coke Zero has always been more than just a brand to me – it exemplifies a frame of mind,” said Sharp. “When I hit the ice this fall, I’ll be bringing the ‘enjoy everything’ spirit to my game this season.”
Starting this weekend, Coca-Cola will launch new in-store and radio advertisements featuring Urlacher with activation with Sharp beginning later in the fall.  Coca-Cola will also launch various promotions, featuring both athletes, which will give fans the ability to win unique merchandise.
“Brian Urlacher and Patrick Sharp are gifted athletes whose talents and personalities resonate with Chicago sports fans on and off the field or rink,” said Michael Dulin, Vice President of Commercialization, Coca-Cola Refreshments. “Since it launched in 2005, Coke Zero has quickly become a consumer favorite and has seen consistently strong growth. Partnering with two of the most relevant and talked about athletes in Chicago sports is a great way to help us continue the momentum for Coke Zero.”
For more information, follow Coke Zero (@CokeZero) on Twitter. (via Coca-Cola)
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