Originally written on The Outside Corner  |  Last updated 7/12/13
If you’re a baseball fan who loves good food and hates cancer, then MasterCard’s new “Dig In and Do Good” campaign should be right in your wheelhouse. Last night, at an event at the MLB Fan Cave in New York City, MasterCard and Stand Up 2 Cancer launched this new campaign with the help of renowned Chef Marcus Samuelsson, celebrities Ethan Zohn, Ashley Hebert, J.P. Rosenbaum and former Met and Yankee great Dwight “Doc” Gooden. As part of the new program which launches today, each time a cardholder spends $10 or more when dining out or ordering in and pay with their MasterCard through September 28, 2013, MasterCard will donate one cent to Stand Up To Cancer, up to $4 million. Three previous campaigns have raised $12 million for research. The “Dig In and Do Good” program is designed to engage baseball fans and all cardholders to become actively involved in the fight against cancer simply by using their MasterCard to pay for meals. It requires no additional action on behalf of cardholders other than the decision to use the card to help fund SU2C’s groundbreaking research. “Everybody here will be affected by cancer,” said Rusty Robertson, co-founder of Stand Up 2 Cancer, who lost her mother to lung cancer. “1500 people a day die of cancer. This is all about bringing people together to do good.” MasterCard, a longtime sponsor of Major League Baseball dating back to 1997, chose to hold the event at the Fan Cave on the eve of the weekend leading up to the 2013 All-Star Game to be played at Citi Field, the home of the Mets. In keeping with the baseball theme of the evening, MasterCard provided a sneak preview of three new commercials that will debut during the Home Run Derby and All-Star Game broadcasts. Two of the ads feature some surprising “celebrity” spokespeople -- two iconic team mascots, the Mets’ Mr. Met and the Phillies’ Phillie Phanatic. In one spot that the crowd (okay maybe by crowd I meant “me”) really enjoyed, Mr. Met and the Phanatic think back on all the pranks and tricks the longtime rivals have played on one another. At the end, the two decide to set aside their rivalry and have a meal together. “Bringing people together to do good? Priceless.” Enjoying delicious food while fighting cancer? Sounds like a home run to me. For more information on Stand Up 2 Cancer, visit its website. Photo via Amanda Rykoff [follow]
Ios_download En_app_rgb_wo_45

Utah beats Michigan 24-17, ruins Jim Harbaugh’s debut

Patriots keep Tom Brady excitement close to vest

Wayne happy about Brady verdict: 'That's my quarterback'

Markieff Morris on Twitter: ‘My future will not be in Phoenix’

Jonathan Kraft on asking for draft picks: 'Never say never'

Redskins charge non-season ticket holders $50 to use will call


Arthur Blank on Roger Goodell: ‘Change may be appropriate’

Belichick gives typical reply to question about Brady's freedom

Goodell not attending season opener at Gillette Stadium

Jakub Voracek will donate $1,000 for every point he scores

Dwayne Bowe reportedly in danger of being cut by Browns

Slava Voynov taken into custody by U.S Immigration

Tim Tebow shines in Eagles’ final preseason game

Minnesota loses against TCU, but shows it belongs

Minnesota loses against TCU, but shows it belongs

Trevone Boykin’s Heisman bid off to rocky start against Minnesota

Michigan lost their opener, but showed signs of improvement

Aaron Rodgers on Brady ruling: ‘It’s a good day for the players’

Jim Harbaugh uses Seahawks play card and Seattle loves it

First drive of Jim Harbaugh Era in Michigan ends in interception

Redskins fan who named son after RG3: ‘I don’t regret it at all’

Freshmen to watch in Week 1 of college football

Early returns on Manny Machado, MLB shortstop

Judge Berman offered free coffee for life

Conor McGregor insults Jose Aldo, plans move to lightweight

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
Get it now!
Ios_download En_app_rgb_wo_45

The Gospel Of Harbaugh prepares for its ultimate test of faith

Meet the Utah Utes, the pluckiest program in college football

Iman Shumpert will name daughter Iman Shumpert Jr.

Dallas company celebrates Romo with DirecTV 'crownies'

Top 10 storylines for Week 4 of the NFL preseason

Matt Williams is still hopelessly married to the idea of the closer’s role

Five unique CFB games to watch this weekend

Be careful what you wish for, Jay Gruden

Ryan taking leap of faith with Bills

Top 10 storylines for Week 1 of college football season

Today's Best Stuff
For Publishers
Company Info
Follow Yardbarker