If you think that Mark Emmert’s magic is made up of equal parts of arrogance, self-righteousness and selfishness, this article about revenue generated by collegiate apparel sales won’t do anything to dispel your belief.
First, the arrogance.
… Although Robinson’s name is not on the back of the jersey, it’s clear fans are buying it because he’s the most marketable player on the team. Yet Robinson sees no money from those sales, as NCAA president Mark Emmert says it should be.
“They didn’t come to college because there was financial gain involved,” Emmert told CNBC. “They came because they wanted to come to school and to participate in sports. If they choose to become pros after that, that’s all well and good, but this is not about creating new opportunities for them to monetize their position.”
How does he know what’s on the mind of every college kid? We live in an age when plenty of colleges sell their abilities to prepare players for the NFL and NBA to recruits. Does Emmert have