1970 TOPPS TOM SEAVER CELLO BOX
The dominant pack configuration for Topps baseball cards throughout the ’50s and ’60s was the 5-cent wax pack: five cards and a stick of gum for your hard-earned nickel.
Topps also offered less-common 1-cent wax packs through until the mid ’60s– these change-makers gave you gum and one card for a penny.
In addition, the company issued various iterations of rack packs throughout the ’60s, some containing three individually wrapped windows of 10-12 cards each, and others made up of three unmarked 10-cent cello packs.
Topps seemed to flirt with the idea of marketing discrete cello packs more aggressively in 1964 and 1969, producing colorfully wrapped ten-card packs in both years. (The 1964 cellos even doubled up on the coin inserts, placing two of the metal discs face down on the top of each pack.)
But the 1970 cellos represented a bold new step for the company. These packs were big 33-card bricks, which retailed for a quarter. The packs themselves were ...