Found February 26, 2013 on Sports Media Watch:
PLAYERS: Danica Patrick
Danica Patrick boosted the Daytona 500 to a five-year high, but the numbers fell well short of the all-time record. The 2013 Daytona 500, won by Jimmie Johnson, earned a 9.9 rating and 16.7 million [...]
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Danica leads laps, finishes 8th in Daytona 500

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Yesterday I asked if Danica Patrick could help turn around NASCAR's struggling ratings with a strong performance from the pole in the Daytona 500.  The question was met in the affirmative.  The 2013 Daytona 500 won by Jimmie Johnson ahead of Dale Earnhardt Jr. was way up in the overnight ratings versus last year with the number moving Fox and NASCAR to do celebratory donuts...

Danica Patrick leads Daytona 500; first woman in history

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NASCAR Sprint Cup Series Preview: Subway Fresh Fit 500

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