Daytona International Speedway President Joie Chitwood unveiled the first renderings of what the redeveloped DIS could look like during Thursday’s “state of the sport” that took place at a media event in Charlotte, NC.
Chitwood did not say what the project would cost.
“If you think about what (NASCAR co-founder) Bill France did in the late `50s of creating this world center of racing, this is our chance to do the same for the next 50 years,” Chitwood said at the NASCAR Hall of Fame in Charlotte. “It’s a chance to take something great and make sure that it is prepared to last the next 50 years.”
The proposed project is designed to provide a better overall race experience for fans, including upgraded concession areas, entrances, ticket gates, grandstands and seating, as well as interactive common areas that allow for opportunities to watch a race from several vantage points.
Chitwood said he is eager to show the redevelopment plans to the public, “There are a lot of challenges in term...