Photo Credit: Tom Pennington/Getty Images for NASCAR
By: Toby Christie – Follow on Twitter @Tobalical
Lowe’s Home Improvement has been the primary sponsor for each of Jimmie Johnson’s 60 Sprint Cup Series victories, and of course all five of his Sprint Cup championships. But according to an anonymous source who is close to the situation; the sponsor will not be renewing their contract after the 2013 season.
The source said that Lowe’s will be, “Dropping [full-sponsorship of the No. 48 car] in December.”
What the source didn’t rule out was a secondary sponsorship. Our source went on to say that Lowe’s may continue to be a secondary sponsor for Johnson’s team after the 2013 campaign, but that Lowe’s overall is looking to go in a different direction with their advertising campaign.
What this seemingly all boils down to is a case of dollars and cents.
Think about it. Lowe’s has been spending a decent chunk of change on NASCAR sponsorships since they came into the sport as Brett Bodine‘s p