Originally written on Rubbings Racing  |  Last updated 11/17/14
Photo Credit: Tom Pennington/Getty Images for NASCAR By: Toby Christie – Follow on Twitter @Tobalical Lowe’s Home Improvement has been the primary sponsor for each of Jimmie Johnson’s 60 Sprint Cup Series victories, and of course all five of his Sprint Cup championships. But according to an anonymous source who is close to the situation; the sponsor will not be renewing their contract after the 2013 season. The source said that Lowe’s will be, “Dropping [full-sponsorship of the No. 48 car] in December.” What the source didn’t rule out was a secondary sponsorship. Our source went on to say that Lowe’s may continue to be a secondary sponsor for Johnson’s team after the 2013 campaign, but that Lowe’s overall is looking to go in a different direction with their advertising campaign. What this seemingly all boils down to is a case of dollars and cents. Think about it. Lowe’s has been spending a decent chunk of change on NASCAR sponsorships since they came into the sport as Brett Bodine‘s p
MORE FROM YARDBARKER

Byron Scott: ‘Idiots’ think Lakers are better team without Kobe

Undrafted QB Connor Shaw to sign with Browns, likely start

Report: Alex Smith out week 17 with lacerated spleen

Belichick: Garoppolo has better understanding of NFL

Lionel Hollins: 'Honored and blessed to coach Kevin Garnett'

Curt Schilling gives Johnny Manziel advice on Twitter

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

The last time the Lions won in Green Bay

Carmelo Anthony: The Knicks are dying

Andre Johnson willing to take pay cut with Texans?

Mets star David Wright reaches out to sons of slain NYPD officer

Panthers coach replaces break-in victims’ Christmas presents

Bruce Arians benches Logan Thomas on Christmas Day

Kevin Garnett: ‘very weird’ to see Celtics without Rajon Rondo

Report: New Jersey Devils fire head coach Peter DeBoer

Mark Richt confirms Todd Gurley will leave UGA for NFL

Frank Gore: Colin Kaepernick is 'not broke'

The story of Morgan Bulkeley and birth of National League

Five breakout stars in 2014

The 2014 NFL All-Help Offense

Five things the world learned about the NBA on Christmas

What if Bear Bryant coached in the NFL?

The year’s 10 most notable sports media stories

'Roberto' Gronkowski wishes Pats fans Feliz Navidad

Are the Seahawks back on track?

NASCAR News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Five breakout stars in 2014

The 2014 NFL All-Help Offense

Five things learned about NBA on X-Mas

What if Bear Bryant coached in the NFL?

Carmelo Anthony: The Knicks are dying

The last time the Lions won in Green Bay

Year's most notable sports media stories

'Roberto Gronkowski wishes fans Feliz Navidad

Are the Seahawks back on track?

Wright reaches out to slain officer's sons

Q&A with Rich Eisen; TNF, DirecTV and living in LA

Dan Le Batard sums up Miami's relationship with LeBron

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.