PHOENIX -- As influenced by a few painful personnel choices in recent years, the Phoenix Suns probably realize NBA teams should offer no guarantees.
But we just witnessed one exception. That would be Thursday's Satisfaction Guaranteed Night, a clever promotion that coaxed the participation of a season-high 17,517 paying (for now) customers during a nationally-televised date with the Dirk Nowitzki-free Dallas Mavericks.
"Every time we step out there, we play like there's a money-back guarantee," Suns coach Alvin Gentry, obviously not referring to road games in Detroit, said before his team's unsatisfactory 97-94 loss to the Mavs. "We want everybody when they leave this arena to feel they've gotten their money's worth."
Well, after the Suns scored 11 of the game's first 12 points, most of the fun didn't return until a closing rally. Otherwise, this could event could have turned out to be pretty costly in a number of ways.