Originally posted on Ball Don't Lie  |  Last updated 12/6/11
The Celtics are not quite the championship contender they were from 2007 to 2010, but they still have a strong brand as a very good team of tough veterans. It's a style that matches their city, too, or at least its image of itself. On top of that, that toughness also helps Boston stand out from more casual arena environments like Los Angeles and Miami. Those franchises have hardcore fans, but their median fan tends to be less boisterous than a random dude in section 321 of the Garden named Sully O'Patrickigal. Boston's marketing department realizes that, apparently, because their new ticket ad trumps up the passion of their faithful. In doing so, it also knocks Heat and Laker fans, specifically noting that their home-court venue isn't Hollywood or South Beach. In their eyes, it's a tougher environment where fans are as important to the experience as the players on the court. It's not rooting on a team -- it's animating them. It's easy to see why Heat and Lakers fans would be upset...
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NBA Weekend Awards: Who will take a bite of the Snow White Crystal Apple?

The 'How two award snubs might shake up the NBA' quiz

Preparing for the BIG3: Q&A with BIG3 co-founder Jeff Kwatinetz

Two months in and Nintendo's Switch dominates 2017 video game market

Getaway Day: League leaders falter allowing new teams to surge ahead

Why wait? Our too soon Cavaliers-Warriors NBA Finals preview

The 10 best sports docs available for streaming

Best of Yardbarker: Gregg Popovich doesn't mince words

The 'Happy birthday to two of the NBA's all-time antagonists' quiz

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