Originally written on Awful Announcing  |  Last updated 11/9/14

ATLANTA - AUGUST 13: Antone Smith of the Atlanta Falcons is tackled by Jovan Belcher of the Kansas City Chiefs at Georgia Dome on August 13, 2010 in Atlanta, Georgia. (Photo by Kevin C. Cox/Getty Images)
Last week CBS's NFL pregame show, The NFL Today, was widely panned for its tone-deaf coverage of the Jovan Belcher murder-suicide.  While other networks were offering detailed, poignant coverage and showing great deference to the story, CBS operating in their own universe.  The NFL Today delayed addressing the Belcher story and went on with their usual product placements and yearly Victoria's Secret crossover tomfoolery.  While NFL Network, Fox, and ESPN were praised for their handling of the story, CBS stood out like a sore thumb with their effort. This week the NFL was met with another tragedy when Jerry Brown of the Dallas Cowboys was killed at 25 years old.  His teammate Josh Brent was driving drunk at the time and has been jailed on an intoxication manslaughter charge.  Thankfully, CBS learned their lesson from the week before and dedicated their entire first segment to the news of Brown's death and a serious discussion about the terrible events of the last week in the NFL.  It was time CBS didn't devote to serious issues the week before.  While CBS was ravaged on Twitter last week, the network was applauded for making a complete turnaround and serving viewers with the proper perspective... James Brown, Shannon Sharpe & the entire NFL Today crew on CBS should be extremely proud of themselves for that opening segment. Well said. — Brian Cady (@briancady) December 9, 2012 CBS NFL Today doing what they needed to do to correct what they didn't do last week, wow comeback of the year — Howard Bloom (@SportsBizNews) December 9, 2012 @awfulannouncing unlike last week's debacle, CBS "The NFL Today" got it right making Jerry Brown's death top priority. #NFL #MediaCoverage — Cayce Lubrun (@caycelubrun) December 9, 2012 First 12 min. of THE NFL TODAY a/b drunk driving, "gun culture," domestic violence & responsibility. Think CBS heard last wk's criticism? — Philip Jones (@philgoodstory) December 9, 2012 Hope the NFLPA just recorded the first 15 mins of CBS NFL today so they can show it to their players. Playing is a privilege not a right! — Holly (@hockeychic8) December 9, 2012 After getting roasted last wk 4 ducking Belcher story, CBS' NFL Today spent 1st 12 minutes on KC murder-suicide and Brown-Brent in Dallas. — Michael McCarthy (@MMcCarthyREV) December 9, 2012 Who was CBS suit who read riot act to those in charge of The NFL Today?Show looked more like HBO's "Real Sports." Ketchup tastes good. — bob raissman (@nydnraiss) December 9, 2012 NFL Today on CBS got it right today. No show open, no playoff chat, just straight to Cowboys story. They dropped the ball last wk w/Chiefs — daveontv (@daveontv) December 9, 2012 The complete 180 at The NFL Today is reminiscent of the way Big Ten Network was able to right their ship after initially dropping the ball at Penn State in the fall.  Give credit to CBS - they took their lumps and learned from criticism.  Shannon Sharpe and Bill Cowher in particular delivered strong commentary on the dangers of drunk driving and the death that could have been prevented.  James Brown also added an essay on domestic violence that casted a much wider net than the politicized gun control debate that developed out of Bob Costas' halftime essay the week before. It's so refreshing to see a network show a willingness to change their approach when needed.   An excerpted video of the NFL Today's opening segment including the comments from Sharpe, Cowher, and Brown is below...  
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Browner wants Patriots to injure Sherman, Thomas

Report: NFL has potential video evidence with Deflategate

Report: Rams, other teams interested in Nick Foles

Tom Brady: 'My feelings got hurt' in Deflategate controversy

Odell Beckham Jr. says he played with two hamstring tears

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: A-Rod apologized to new MLB commissioner

Pete Carroll empathizes with Belichick, Pats in Deflategate

Max Scherzer thanks Tigers with full page newspaper ad

Ray Lewis: Patriots should have asterisk for cheating

Report: Cavs players believed team lacked depth

Richard Sherman calls out Kraft, Goodell over their friendship

The five best Super Bowl defenses of all time

Mark Brunell explains why he got emotional over Deflategate

NFL was profiting off Marshawn Lynch's crotch grab

NFL finally getting its own YouTube channel

20 most amazing stats in Super Bowl history

Six X-factors who could make an impact in Super Bowl XLIX

Five potentially fatal flaws for Patriots in the Super Bowl

49 Stops to Super Bowl XLIX

WATCH: Opposing Packers celebrate Pro Bowl TD

WATCH: Sherman, Peterson hug it out at Pro Bowl

WATCH: Chris Berman is not happy at the Pro Bowl

PHOTO: Brock Lesnar's tramp stamp says ‘Kill ‘em All’

NFL News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Super Bowl MVPs through the years

The five best Super Bowl defenses

NFL has Deflategate video evidence?

Burnell explains why he got emotional

NFL was profiting off Lynch's gesture

NFL finally getting YouTube channel

20 amazing stats in Super Bowl history

Tom Brady: 'My feelings got hurt'

Potential 'X-factor' Super Bowl players

Potential fatal flaws for Pats in SB XLIX

49 Stops to Super Bowl XLIX

Chris Berman isn't happy at the Pro Bowl

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.