LATEST STORIES FROM TENNIS IDENTITY
Taylor Townsend. Tennis dreams do come true.
I recall John McEnroe telling everyone to be patient on the subject of US tennis talent. Here we go. With bow and bracelets befitting her 15 years, Taylor Townsend, out of Stockbridge, Ga., won the junior singles girls final at the Australian Open. There are kids grinding their young lives out on tennis courts worldwide and this girl made it big. Not many do. Imagine the smile under...
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5 days ago
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5 days ago
Discuss
Victoria Azarenka meets Ellen DeGeneres and a really big teddy bear.
Fresh off the plane from Melbourne Victoria Azarenka stopped in to chat with Ellen DeGeneres. Two of my favs together. Fun!
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Next stop for Victoria? Actually it's the Fed Cup in Worcester Massachusetts where she will play for Belarus vs. the USA.
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12 days ago
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12 days ago
Vika victorious (and in gym shorts, OMG).
Congratulations to Victoria Azarenka who took home the 2012 Australian Open women's singles title and climbed into the #1 spot on the WTA tour...wearing track shorts (ha!). Certainly there is much to say about Azarenka's game but what about those shorts people made such chat of? At an event where the latest in up-court dress is expected, track shorts and a tank are completely...
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12 days ago
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12 days ago
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16 days ago
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16 days ago
Novak Djokovic. Stick and Style at the Australian Open 2012.
Novak Djokovic kicked off the 2012 season with new tennis fashion from Sergio Tacchini. No change in stick however; his HEAD Youtek IG Speed MP racket has certainly served him well. The polo's colors (on white base for day, black base for night) are inspired by the Serbian flag which also appears in a heart at the lower left shirt hem. The shirt also comes in navy and as a crew...
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17 days ago
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17 days ago
10 tennis players make Bloomberg/Businessweek top 100. 4 Men, 6 Women.
The 2012 Power 100 ranking of the most powerful professional athletes in the U.S was just released by Bloomberg/Businessweek. Ten tennis players made the cut: #5 Rafael Nadal, #6 Roger Federer, #9 Novak Djokovic, #25 Serena Williams, #33 Maria Sharapova, #40 Caroline Wozniacki, #80 Andy Murray, #83 Petra Kvitova, #93 Venus Williams, and #96 Victoria Azarenka. The three in the top...
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17 days ago
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17 days ago
Stanislas Wawrinka and Bernard Tomic choose YONEX.
Stanislas Wawrinka has welcomed 2012 with a full change to YONEX. He leaves le croc and Head behind. Pictured he wears the Yonex Mens Australian Open 2012 crew and short. The shirt is also available in dark red with orange (which was worn by Lleyton Hewitt). Thr inset below shows off the reverse side of this shirt. Big back graphics continue to make a statement. I'm a fan, The...
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18 days ago
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18 days ago
Ana Ivanovic shines and signs.
Ana Ivanovic shines and signs at the YONEX player event that kicked off the Australian Open recently. Beautiful shot!!!
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19 days ago
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19 days ago
Vera Zvonareva moves to Fila. Kim Clijsters and Svetlana Kuznetsova renew contracts.
You may have noticed. Vera Zvonareva has joined team Fila and she looked damn good in her inaugural choices in Australia. “I have admired the Fila brand since I was a young girl and I am thrilled to join the elite group of athletes that have worn Fila throughout the years,” said Zvonareva. “The...brand aligns so well with my personal style...” Pictured on Vera is the Fila...
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19 days ago
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19 days ago
Tomas Berdych refuses match-end handshake. Prompts question.
The hand-shake refusal. In the heat of the moment, whatever the circumstances, is it right not to shake hands if a match was played fairly? Probably hurt like hell getting hit by Almagro's drive but it happens if players are aggressive and the receiver is not quick enough to defend. Big talented boy lost his cool and still managed to win a really tight one (that's interesting...
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20 days ago
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20 days ago
Feliciano Lopez. Now available in Wilson.
Although Feliciano Lopez is out of the Australian Open I'm happy to note (albeit belatedly) that the Spaniard is now wearing Wilson. I'm certainly not saying he looked bad in Joma (not possible) but boo for us, the brand was not available in much of the world. Pictured here during an early round AO win, Lopez wears the hot looking new Wilson Laser Speed Crew (check out the...
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20 days ago
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20 days ago
What the hey is a Nike+ FuelBand?
Anyone interested in sports has likely seen some form of promo for Nike's new FUELBAND. I found this video that pretty well sums it up. Very cool, very easy. I'm predicting lots of stair-taking and amped up activity around the office and at the gym. The more you move, the more fuel you earn/burn. Available for preorder now at NikeStore, $149. Check specifications on system...
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23 days ago
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23 days ago
Rafael Nadal's Australian Open Court Style by Nike
And so we turn to Rafael Nadal's look at Australian Open 2012. If you've been watching you've noticed, more super bright. The tennis fashion gods must be trying to awaken us from the recession. I like the shoulder details on this tennis shirt though, modern day epaulets for the commander, $68 (Hey it's got the bull logo so no griping lol). No sew seams on the shoulders...
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23 days ago
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23 days ago
New Nike Maria Sharapova collection dress packs a punch in Australia.
Neon accents pack a punch and are one of fashion's hottest looks for spring. This is one beautiful, on-trend and functional tennis dress. I love the fresh energy the electric green accents add to what truly is the most sensible color under the hot sun, white. Slash like cuts have been made at each side of the dress and across the back with breathable mesh added underneath as...
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24 days ago
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24 days ago
Serena Williams' special collection celebrates Black History Month at the Australian Open
Black History Month is February and Serena Williams is celebrating early with this on-court collection created by Nike. "Black History Month, America celebrates the invaluable contributions that the African-American community has made to the culture and history of our nation." (NAACP.org). Serena, best know for her success on court, looks to be growing her presence as an...
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25 days ago
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25 days ago
And the RF wheel o style says RED for AO 2012. Roger Federer at Australian Open.
Looking back over the last four years of Roger Federer court wear, reveals the man's penchant for tennis shirts in a rotating sequence of red, grey, blue or white, Aside from AO 11 when Rog added a dash of bright yellow to a white polo, our top gun plays it safe, classic and handsome. Australian Open 2012 is no exception. PIctured is the action red Nike Federer Smash Stripe tennis...
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25 days ago
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25 days ago
John Isner signs le croc.
Lacoste has entered a four year partnership with Lacoste both on and off the tennis court. He joins fellow big-serving American Andy Roddick in wearing the French brand. The Crocodile insignia symbolizes Lacoste founder Rene Lacoste's tenacity on court, something Isner and Nicolas Mahut absolutely showed in their record breaking 11 hour, 5 min match back Wimbledon 2010. Mahut...
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26 days ago
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26 days ago
Ana Ivanovic and Andrea Petkovic showcase select new adidas in Australia.
adidas has put out seven new womens tennis collections this season (go tennis!). We took a look at Stella on Caroline Wozniacki earlier this week. Below are two more, adizero and barricade, on Ana Ivanovic and Andrea Petkovic. Ivanovic wears, adizero collection, the fashion forward, more femininely styled of the two groups. The colors here, ultra bright and core energy are my favorites...
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27 days ago
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27 days ago
David Ferrer's Australian Open court style from Lotto.
Congrats to David Ferrer who won the 2012 Heineken Open in Auckland for the third time. He now takes Lotto's winning Trail Line kit to the Australian Open. We've been looking at a lot of knock out brights for spring and the new Trail Line group has huge blasts of it as well (see the pink crew inset below). Ferrer's AO look however is dosed more subtly. It's a great option for those...
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28 days ago
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28 days ago
Caroline Wozniacki and Ana Ivanovic play 19th Century Sticke tennis in the Melbourne streets.
Caroline Wozniacki and Ana Ivanovic joined fellow adidas players Gilles Simon and Jo-Wilfried Tsonga in a game of "stické tennis" in the streets of Melbourne pre Australian Open. Reminds me a little of platform tennis with the walls in play. Fun.
Joining in are Ash Barty, a talented Australian teen, and two top Aussie sportsmen - Dale Thomas, an Aussie Rules...
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28 days ago
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28 days ago
Andy Murray, Fernando Verdasco + Jo Wilfried Tsonga tango in new adidas tennis.
These are the adidas looks that Andy Murray, Fernando Verdasco and Jo-Wilfried Tsonga will be sporting in Australia 2012. The color and graphics scream energy, a real visual pick-me-up for northerners this time of year. Are you game? Interestingly the color Tangerine Tango was picked as the 2012 color of the year by the color gods at Pantone and adidas's designers have hit the...
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January 13, 2012
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January 13, 2012
Agnieszka Radwanska's look for Australian Open 2012. New from Lotto.
Agnieszka Radwanska of Poland wore her new tennis dress from Lotto's Muse line in Sydney this week. It's what's planned for her at the Australian Open as well. Love the geranium color (color left is best rep). The muse dress, as it is called, is characterized by performance material and cut, easy to wear lightness and a hint of fluorescence. The silky fabric, wide bottom ruffle,...
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January 12, 2012
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January 12, 2012
Caroline Wozniacki's Australian Open 2012 Tennis Fashion
WTA world number one Caroline Wozniacki (of Denmark) will hit the 2012 Australian Open in this new adidas by Stella McCartney tennis dress. Check out the deep the mesh insert that runs down the middle of the chest and across the back and bodice; it's certainly one very selectively revealing and ventilated garment. A beautiful floral print runs through moisture wicking performance...
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January 11, 2012
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January 11, 2012
A fashion minded Jelena Jankovic JJumps to Fila.
Fila has announced an endorsement agreement with WTA player Jelena Jankovic, currently ranked #14 in the world. The Serb leaves ANTA and a lot of colorful tennis dresses that few could get their hands on -- well China, so few is a relative term. “I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with...
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January 10, 2012
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January 10, 2012
A new stick for Vic. Victoria Azarenka juices her game for 2012.
Notice anything different in this shot of our WTA world #3? Yes, a new tennis racquet. Victoria Azarenka, has switched, from long-time sponsor Head, to Wilson. She will use the new Juice 100 BLX to kick off 2012 and has signed a long-term partnership agreement with the company (not including apparel). “I’m extremely excited to be changing to Wilson’s new Juice racket. The power...
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January 09, 2012
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January 09, 2012
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