UniFirst's partnership with Hendrick Motorsports and Chase Elliott continues into 2026, with the brand offering primary sponsorship for Elliott's No. 9 entry in the NASCAR Cup Series for five races.
Hendrick Motorsports, Joe Gibbs Racing, and Team Penske remain the benchmark in the current NASCAR landscape. Even with the balance that the sport keeps trying to bake into the system, these organizations continue to run at the front.
Sheila Gwendolyn Elliott, 74, of Dawsonville, Georgia, passed away peacefully at her home on Tuesday, October 7, 2025. Born on August 22, 1951, to the late Herbert and Bobbie Goswick, Sheila was a lifelong resident of Dawson County and the devoted co-owner of Ernie Elliott, Inc.
If you’re around Chase Elliott this weekend at the Charlotte Roval, don’t be surprised if he is humming or whistling one of the biggest songs ever by late
Back in 2017, Hendrick Motorsports surprised the NASCAR world by announcing that Chase Elliott would switch to the iconic No. 9 from 2018. That’s a number deeply rooted in his family’s racing heritage.
As rumors continue to abound about NASCAR officials making a possible change to the current playoff system, Hendrick Motorsports driver Chase Elliott likes one of the potential formats that have been floated.
Chase Elliott has carried on the legacy of his father Bill Elliott not only by stepping into NASCAR to race stock cars but also by piloting the same No.
Chase Elliott remains one of NASCAR’s most beloved figures, with seven straight Most Popular Driver awards to prove it. While Austin Dillon often faces criticism for riding under his grandfather Richard Childress’ banner, Bill Elliott’s son has made his own legacy, well beyond the shadow of his Hall of Fame father.
Going winless for an extended period in the NASCAR Cup Series always raises big questions about a driver’s credibility. But such droughts are almost always unavoidable, regardless of how great and skillful someone is behind the wheel.
Over its nearly eight decades of history, NASCAR has seen its share of legendary drivers — many of whom carried with them incredible nicknames. These are the five greatest nicknames in NASCAR history, in no particular order.
Many of the young drivers who come up to NASCAR these days do so with strong financial backing. This has contributed to the downfall of driver personality and ethics in the sport.
Many have accused Chase Elliott of benefiting from nepotism in NASCAR, often delivering pointed critiques when the Hendrick Motorsports driver appears indifferent in his responses or performances.
There are and have been plenty of father-son duos throughout NASCAR’s history. Even today, the likes of Keelan Harvick and Brexton Busch are following in the footsteps of their fathers to break into motorsports.
Chase Elliott took home the checkered flag at Bowman Gray Stadium on Sunday night in his first career Clash win. The 2020 NASCAR Cup Series champion led 171 laps in the 200-lap feature event around the famed quarter-mile short track and earned the inaugural Bobby Allison Memorial Trophy in front of a sold-out crowd at The Madhouse.
CHARLOTTE -- Chase Elliott continued to build his legacy as an undeniable NASCAR Cup Series fan favorite, winning the National Motorsports Press Association (NMPA) Most Popular Driver Award for the seventh straight season.
Hendrick Motorsports’ Chase Elliott is the last of the legendary bloodlines of the sport. The 2020 Cup Series champion is the son of 1988 Cup winner Bill Elliott.
Chase Elliott doesn’t just race in NASCAR, he’s lived the sport for his entire life. Before him it was his dad Bill Elliott racing around. Of course, most of Awesome Bill’s success came before his son could really remember much, or just before he was born in general.
Hendrick Motorsports’ Chase Elliott is the most famous driver among the legacy NASCAR fans. Him being the son of ex-Cup champion and record most popular driver award winner Bill Elliott is the reason for his massive fandom.
Chase Elliott is the most followed driver among the NASCAR fandom and has been the winner of Most Popular driver of the year award since 2018. The No:9 Chevy driver have been winning the award regardless of his performnace as he won it in 2023 despite last year being hsi worst ever and Ryan Blaney, who is a fan favorite winning the title.
Chase Elliott recently sat down with AutoRacingDigest.com's Christopher Everidge to discuss many aspects of his 2024 season at Hendrick Motorsports and the challenges that may come with it.
NASCAR has four Crown Jewel races that are considered the most prestigious events in the series. The Daytona 500 is it’s premier event and the most prestigious NASCAR race.
In NASCAR, any win is major. However, a few mean a little more than the others. Chase Elliott has his eyes on a couple of crown jewels. Of course, those four races are the Daytona 500, Coca-Cola 600, Brickyard 400, and Southern 500.