Found January 20, 2012 on Hooped Up: Atlanta Hawks:
Picimg_boston_celtics_vs_3f14
Remember that loose ball Rajon Rondo decided to not let go out-of-bounds without a fight against the Miami Heat last year in the playoffs? Probably not, but the league decided go make that hustle moment part of their new “BIG” ad campaign anyway. Combined with a Primus soundtrack and simple text overlaying the action,  I’d say the league has another winner. Transcribed words from the video below. Probably could have let it go. Lived t fight another play, Could have erred on the side of caution. Strolled the path of least resistance, but some guys don’t go quietly into the night. Some guys keep their foot super-glued to the gas, because they never forget every play is BIG.
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