Steve Flynn-USA TODAY Sports

Terry Rozier had to learn the hard way just how serious shoe rivalries can be.

In a feature on Derrick Rose’s Adidas deal that was published on Tuesday, Jon Wertheim of Sports Illustrated shared an interesting anecdote about how the Boston Celtics guard Rozier, who also previously had a sponsorship deal with Adidas, was dropped by the company for wearing Nikes during a shootaround.

Per Wertheim:

Adidas’s treatment of Rose is especially perplexing given how closely the company has held other players to the letter of their contracts. On Jan. 18, 2016, Celtics guard Terry Rozier signed a deal that, according to documents provided to SI, guaranteed him $300,000 over three seasons.

During the 2017 Eastern Conference finals, Rozier wore Nikes during a pregame shootaround. He changed into Adidas shoes for the game, but his public appearance in a rival brand did not escape notice. In a letter delivered by FedEx last May 26, Adidas’s legal counsel Monique Hawthorne notified Rozier, “Adidas is terminating your Agreement effective immediately.” (According to Rozier’s representatives, they plan to arbitrate Adidas’s decision.)

The 23-year-old Rozier, who is currently averaging career-highs in points (9.7), rebounds (4.6), and assists per game (2.3), has been seen this season playing in Kobe Bryant’s signature Nike shoes instead. But his terminated Adidas endorsement is yet another illustration of how fierce the competition between the two sneaker giants truly is.

Celtics News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

This article first appeared on Larry Brown Sports and was syndicated with permission.

PLAYERS: Terry Rozier
TEAMS: Boston Celtics
MORE FROM YARDBARKER

NBA exec 'wouldn't be surprised' if LeBron stays in Cleveland

Blackhawks ban fans who shouted racist taunts at Capitals player

J.D. Martinez signs with Red Sox

Fergie apologizes for NBA All-Star anthem performance

Report: Kirk Cousins won't sign long-term with new team if tagged and traded

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Verlander speaks out against MLB rule change

Jeremy Lin defends J.J. Redick over perceived racial slur

Anthony Rizzo opens up about vigil speech: 'Hardest thing I ever had to do'

Giannis vows to stay with Bucks

Bryce Harper won't answer questions about free agency

Polian: Lamar Jackson 'short' and 'slight,' needs to be a WR

The 'James gang walks away with a win' quiz

Negro Leaguers every baseball fan should know

Top 30 NFL free agents

Sports & Politics Intersect: NBA united against racial divide

MLB's top 10 starting pitchers for 2018

Dario Saric thriving in shadows of Joel Embiid, Ben Simmons

MLB's top 10 catchers for 2018

Ten bold predictions for 2018 MLB season

Wil Myers has a tough adjustment ahead of him

10 NFL offseason moves that need to happen

Flyers reverse course behind a balanced attack

Champions League Round of 16 preview, predictions

Celtics News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Yardbarker Privacy Policy and Terms of Service. You can opt out at any time. For more information, please see our Privacy Policy.

The 'James gang walks away with a win' quiz

Negro Leaguers every baseball fan should know

Top 30 NFL free agents

Sports & Politics Intersect: NBA united against racial divide

The 'Emerald City on ice' quiz

NHL Weekender: Blackhawks, Rangers continue to free fall

The 'Hope springs eternal' quiz

Dario Saric thriving in shadows of Joel Embiid, Ben Simmons

MLB's top 10 starting pitchers for 2018

MLB's top 10 catchers for 2018

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker