Originally posted on Mo Better Shoes  |  Last updated 3/4/13
The Oregon State Beavers athletic program has undergone a complete rebranding from Nike and held an event today to release everything to the public. Here's the release: Oregon State University, in partnership with Nike, today introduced a new brand and identity system that sets the visual direction for Beaver Athletics for years to come and modernizes one of the most recognizable brands in all of intercollegiate athletics. OSU and Nike officials worked on a nearly two-year brand evolution program to refine and update the celebrated marks of the University, honoring the rich tradition of academics and athletics. With the goal of developing an innovative and contemporary athletic brand identity, OSU and Nike worked with student-athletes, coaches, administrators and alumni to compile input on the department’s brand attributes. “Oregon State Athletics has undergone a tremendous transformation in the last 15 years and our new brand identity is another sign that the Beavers continue to confidently move forward,” said Director of Athletics Bob De Carolis. “The ultimate goal for the rebrand is to attract high-caliber student-athletes to a contemporary brand, while respecting our heritage.” The new Beaver logo features clean, contemporary lines and a modern, confident and timeless graphic structure. The logo accurately reflects the essence of Oregon State Athletics – Heritage, Strength, Victory, United, Innovation, Tenacity, Dedication and Integrity. Through these brand identity updates, Oregon State creates separation and distinction in the marketplace while respecting the past and representing the future.  “Nike has a long-standing relationship with Oregon State Athletics and it has been an honor to work with them on their new brand identity,” said Todd Van Horne VP and Creative Director for Nike Football and Baseball. “This new update respects OSU’s history and represents their future while creating separation and distinction in college sports.”  As part of the new program, all 17 of OSU’s intercollegiate sports teams will showcase consistent colors, logos, lettering and numerals. {gallery}osurebranding{/gallery} Additional photos from event To continue reading, please click on the continue reading button below if you're on the home page. Fans can go to Beaver Authentics  or the OSU Beaver Store for immediate purchases or pre-sale ordering. Most retail outlets that sell Oregon State merchandise will have products with the new branding by mid-April.       NEW OREGON STATE BRAND IDENTITY STANDARDS A refined, contemporary primary Beaver mark to be used consistently by all intercollegiate athletic teams. A custom typeface and numeral set Primary and secondary color palettes Primary Identity – Beaver Logo A refined Beaver logo will serve as the primary representation of the brand, and will be used as the main identifying device for Oregon State Athletics. The new mark is a contemporary evolution of the current Beaver mark, and supports the goal of respecting the past while representing the future. The use of the OS logo will remain part of the overall university brand system and will remain available in retail. Secondary Identity – Typography and Word Marks The block typography has been a fundamental part of OSU’s athletic heritage and speaks to the no-nonsense, hard-working nature of the Oregon State athletes, coaches and fans. It is honest, strong, imposing – the perfect foundation for the future of Oregon State Athletics typography. Consistent usage of the typography will support the primary logo and ensure clarity and distinction in all Athletics communications. Primary Colors - A consistent color palette will allow for instant team identification and enhance the overall impact of the brand identity.  Orange, a distinctive color within the Pac-12 Conference, black and white are the official colors for Oregon State Athletics and will remain a constant on all of the school’s intercollegiate teams. Secondary Colors - A metallic bronze secondary color has been introduced, representing strength and integrity. The addition of bronze brings depth to the existing Oregon State color palette, and this color is reserved for limited use only. Tartan Print --A custom tartan print has been designed to represent the Oregon State Beavers and enrich the overall identity package. The notches in the thick lines reference how beavers use their sharp front teeth to cut down trees, and the white pinstripes are comprised of the Oregon State and Beavers wordmarks. The tartan is reserved for limited use only. Follow us on Twitter @mobettershoes. You can follow Ian on Twitter @soxanddawgs. And be sure to like us on Facebook as well. photo credits: oregon state athletics
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Report: Sam Bradford won’t take calls or texts from Eagles

Report: Fired financial adviser behind Laremy Tunsil leaks

Report: NFL concussion settlement being held up by nine former players wanting more

WATCH: TJ Oshie completes hat trick with OT goal

Joey Bosa: ‘I have to show teams that I’ve changed’

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Photo: Johnny Manziel at Ohio bar watching NFL Draft

Alabama assistant reportedly leaving program due to potential recruiting violations

Carmelo Anthony: It would be ‘a problem’ if Knicks coaching search is not extensive

Is this it for Ducks' Bruce Boudreau?

Evgeny Medvedev arrested for suspicion of DUI

Report: Fitzpatrick would rather not play than accept Jets' offer

Manziel foots bill for 300 shots of whiskey on draft night

Five biggest Round 1 snubs of the 2016 NFL Draft

Eli Apple once trolled Giants fans on Twitter

Justin Verlander goes off on PED rules after Dee Gordon news announced

Top 10 takeaways from Day 1 of the 2016 NFL Draft

Report: ‘Nothing going on’ with Colin Kaepernick trade to Broncos

Patriots make statement with Instagram post of Tom Brady

Ezekiel Elliott wears his signature crop top on red carpet

DirecTV eliminates extra charge to NFL Sunday Ticket customers to stream games online

The return of Joe Mauer

10 biggest takeaways from the NBA playoffs thus far

Leicester’s 5000-to-1 odds to win Premier League have bookmakers crying

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

10 biggest takeaways from the NBA playoffs thus far

QUIZ: Name every No. 1 overall pick in the NFL Draft since 1985

NHL postseason Round 2 quick hits: Sharks vs. Predators

NHL postseason Round 2 quick hits: Blues vs. Stars

NHL postseason Round 2 quick hits: Capitals vs. Penguins

10 bold predictions for the first round of the NFL Draft

NHL postseason Round 2 quick hits: Lightning vs. Islanders

Four surprises from Round 1 of the Stanley Cup Playoffs

QUIZ: Name every MLB player to hit four home runs in one game

The 2016 Stanley Cup Playoffs' 'road ice advantage'

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker