Originally written on The Victory Formation  |  Last updated 1/31/13
A couple of weeks ago, we showed you how Spirit Airlines used the Manti Te’o story as part of a marketing gimmick. Well, the discount airliner is back at it this week, with the New York Yankees Alex Rodriguez their target. A-Rod was linked late last week in a story by the Miami New Times, to a Miami-based company that sold PEDs to him as late last season. MLB is conducting their own investigation into the matter, which includes other Major Leaguers such as Melky Cabrera, Gio Gonzalez, and Nelson Cruz. Spirit wasted no time to try and capitalize off the latest PED story involving A-Rod. Check out the screen shots below (H/T Big League Stew) I wonder if the publicity ends up increasing ticket sales for Spirit, or if just leads to good hearty-laughs? For what it is worth, the Te’o ad was much more clever.
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