Brad Keselowski became a social media darling after hopping on Twitter during a lengthy delay in the Daytona 500.
Keselowski was the center of attention, and NASCAR seemed trendy and hip - a description its executives surely adored.
Turns out, tweeting from the car isn't cool with NASCAR.
Keselowski was fined $25,000 on Monday for tweeting during the red flag at Phoenix International Raceway. The punishment was confusing to fans who vented on Twitter, of course, wondering why Keselowski was punished for Sunday's tweets when he was celebrated by NASCAR for doing the exact same thing in February's season-opening race.
Some alleged the Sprint Cup Series points leader was actually being disciplined for his profanity-laced outburst after Sunday's crash- and fight-marred race.
NASCAR spokesman Kerry Tharp on Tuesday dismissed the conspiracy theories, and said drivers had been told after the Daytona 500 that electronic devices - including cellphones - could not be carried inside the r...