Anthony Gruppuso-USA TODAY Sports

Not only is Vasyl Lomachenko a bad man in the ring, but he also is an ace marketer.

Lomachenko fought previously unbeaten Guillermo Rigondeaux on Saturday night at Madison Square Garden in New York and won after Rigo quit following the sixth round, citing a hand injury.

Lomachenko is now 10-1 with eight knockouts, but the crazy thing is he’s now won four fights in a row by making his opponent quit. That gave way to Lomachenko’s new nickname.

After the fight, Lomachenko said on ESPN that his new nickname should be “No Mas Chenko.”

No mas, of course, means “no more” in Spanish. That’s the phrase a frustrated Roberto Duran famously said when he quit during his second fight with Sugar Ray Leonard.

Rigondeaux, who is now 17-1, said after the fight that he injured his hand in the second round and could no longer continue. He was complimentary of Lomachenko, saying he is “very technical, very quick, very explosive.”

And now we clearly know that Lomachenko’s special talent is being able to make opponents quit during fights.

More must-reads:

TODAY'S BEST
Cowboys QB Dak Prescott shares thoughts on reunion with RB Ezekiel Elliott
Steelers RB discusses wild potential role for Justin Fields
Vikings' J.J. McCarthy wanted one team to draft him
Team Penske driver discusses bouncing back after IndyCar St. Pete disqualification
James Harden sets dreadful playoff record in Game 5 loss
Suns GM faces backlash for bizarre claims about Kevin Durant
Pair of Celtics score 25 points in series-clinching win over Heat
Oilers stars take over in second period to eliminate Kings
Dolphins owner turns down multibillion-dollar offer for control of team
MLB hands out multiple suspensions for Rays-Brewers brawl
Deion Sanders enters social media fray after criticism from former player
Cubs' Shota Imanaga joins impressive club after another incredible outing
Report: Hurricanes pull extension offer for HC Rod Brind'Amour
Knicks legend rips 76ers' Joel Embiid for 'crying too much'
Falcons' Jessie Bates addresses the team's QB conundrum
Mavericks use big third quarter to pull away from Clippers in Game 5
Stars finally win at home, take series lead over Golden Knights
Watch: Stars, Golden Knights trade goals in first period of Game 5
Watch: Heat can't figure out how to stop Celtics star
Analyst highlights concerns about Vikings QB J.J. McCarthy