Carlos Ribeiro, Paul Rodriguez, Miles Silvas, Franky Villani, Tre Williams, Trent McClung, Filipe Mota, Jonny Hernandez—do I have your attention? Hope so.
It's 2025 and I think it's safe to say—everybody loves skateboarding. From Tony Hawk recently joining LeBron James as the first guest on his new YouTube
Paul Rodriguez took to Instagram recently to announce Aimu Yamazuki’s official spot on the Primitive Skateboards team. Long overdue if you ask me, but Paul’s message made the wait worth it.
Aimu Yamazuki has been slowly but surely becoming a household name, but the dude is just getting started. His talent is undeniable—truly no debate—and his bag of tricks is deep and plentiful, but up until recently, he was technically still just getting hooked up by Primitive.
Nike SB reintroduced the classic P-Rod 1 back in May 2025 to celebrate its 20th anniversary. As expected, the shoes moved quick—as fast as major Nike SB Dunk drops at most shops—and it looks like SB is offering up a new colorway of the shoe for Fall.
Paul Rodriguez had a goal early on in his skateboarding career, and it was pretty straightforward: get his name on a board and have his own signature shoe.