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Skateboarding News / TransWorld SKATEboarding / November 18

Primitive Skateboards' New Edit Proves Just How Heavy Their Team Really Is

Carlos Ribeiro, Paul Rodriguez, Miles Silvas, Franky Villani, Tre Williams, Trent McClung, Filipe Mota, Jonny Hernandez—do I have your attention? Hope so.

Skateboarding News / TransWorld SKATEboarding / October 8

Watch: Paul Rodriguez Gets Real on Kevin Hart's Series, 'Cold as Balls'

It's 2025 and I think it's safe to say—everybody loves skateboarding. From Tony Hawk recently joining LeBron James as the first guest on his new YouTube

Skateboarding News / TransWorld SKATEboarding / September 24

Aimu Yamazuki Celebrates Primitive Debut With Tasteful Mini Part

Paul Rodriguez took to Instagram recently to announce Aimu Yamazuki’s official spot on the Primitive Skateboards team. Long overdue if you ask me, but Paul’s message made the wait worth it.

Skateboarding News / TransWorld SKATEboarding / September 22

Paul Rodriguez Officially Welcomes Aimu Yamazuki to the Primitive Squad

Aimu Yamazuki has been slowly but surely becoming a household name, but the dude is just getting started. His talent is undeniable—truly no debate—and his bag of tricks is deep and plentiful, but up until recently, he was technically still just getting hooked up by Primitive.

Skateboarding News / TransWorld SKATEboarding / September 3

First Look: Nike SB Brings Back the P-Rod 1 in Classic “Bred” Colorway

Nike SB reintroduced the classic P-Rod 1 back in May 2025 to celebrate its 20th anniversary. As expected, the shoes moved quick—as fast as major Nike SB Dunk drops at most shops—and it looks like SB is offering up a new colorway of the shoe for Fall.

Skateboarding News / TransWorld SKATEboarding / May 15

Paul Rodriguez Reflects on the Nike SB Deal That Changed Everything

Paul Rodriguez had a goal early on in his skateboarding career, and it was pretty straightforward: get his name on a board and have his own signature shoe.

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